McCann Health Agency, McCann Echo, Wins Titanium Award for Best in Show at MM&M Awards for Galderma's Soolantra

NEW YORK, Oct. 2, 2015 /PRNewswire/ -- McCann Health, the world's most creatively awarded professional and consumer health communications network, today announced that McCann Echo, one of its North American agencies, was awarded the coveted, first-ever, Titanium Award for Best in Show at the Medical Marketing & Media (MM&M) awards show for its breakthrough digital campaign for Galderma's launch of Soolantra, a topical rosacea cream. The MM&M Awards recognize and champion creativity and effectiveness in healthcare marketing communications.

In addition to the Titanium Award, McCann Echo's branded effort for Galderma's Soolantra won two gold and three silver awards. McCann Torre Lazur won gold for its #worthliving social media campaign. McCann Global Health, McCann HumanCare and McCann RCW won silver for their Zinc+Ors campaign on behalf of the joint Abt Associates, Clinton Health Access Initiative and USAID program that uses digital integration to simplify access to information that can save children's lives.

"We are extremely proud of the entire McCann Echo team for winning the first-ever Titanium Award for Best of Show to be awarded by MM&M," said Amar Urhekar, president, McCann Health Americas. "A special thanks goes to Sonja Foster-Storch, Juan Ramos and Luke Waldrum, president, executive creative director and creative director respectively of McCann Echo for their relentless passion for creative excellence."

Jeremy Perrott, Global Chief Creative Officer, McCann Health, added, "The strength of a network is its ability in each office to continually produce award-winning work that not only raises industry standards but has positive commercial impact on clients' brands. We are very privileged to have such talented and dedicated creative leaders in North America. They make us all proud."

Results for the Soolantra campaign were outstanding. According to MM&M, after just eight weeks on the US market, Soolantra commanded a 6.2% market share of the overall topical rosacea market (9.7% share in the dermatology segment). A post-launch survey revealed that 60% of physicians were aware of the brand. At awards submission time, prescriptions were averaging nearly 5,000 per week and total revenue was tracking above forecast. 

About McCann Health

Comprising the world's most connected health and wellness experts, McCann Health (www.mccannhealth.com) is the most awarded professional and consumer health communications network with the largest international expertise spanning 35 countries and 57 offices. McCann Health's global network includes McCann Torre Lazur, McCann RCW, McCann Echo (professional), McCann HumanCare (consumer health & wellness), McCann Global Health (Public Health), McCann Pharmacy Initiative, McCann Managed Markets and McCann Complete Medical (medical), and Double Helix (market access & research). McCann Health is a part of McCann Worldgroup and the Interpublic Group.

SOURCE McCann Health

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