McCann Health Breaks Guinness World Record & Saves Lives

The once-in-a-lifetime achievement will be celebrated by MTL's nearly 200 employees alongside the New York City chapter of The American Foundation for Suicide Prevention(AFSP) and Guinness World Records officials in their Parsippany offices with orange-themed food, drinks, and decorations.

Created by youth, for the youth, The Orange Project not only broke a world record, but also empowered adolescents to help save the lives of people just like them. MTL teamed up with UK-based, youth-focused organization, The Ideas Foundation, to roll out a worldwide creative competition asking teens how they would prefer talking to each other about suicide. Handwritten notes was their solution.

"When someone you love dies by suicide, there's no handbook, no rules, no guidance for how to handle it," says Jennifer Dee, VP, Director, Integrated Production at MTL, who founded the project due to personal loss. "No one explains how to deal with the guilt or the grief or the questions. Nobody tells you how to sift through the darkness and come out on the other side. For months afterward, I didn't want to do anything but lay in a fetal position for the rest of my life."

But after many months of grieving, Jennifer decided that she needed to take action, to do something to prevent deaths like her boyfriend's or experiences like hers, to break down the silence and stigma that surrounds suicide. 

MTL kicked off The Orange Project on September 10^th, World Suicide Prevention Day 2016, with a team of employees who volunteered to collect handwritten notes of hope and encouragement for those struggling with depression and suicidal thoughts. The project emphasizes the importance of real connections by stripping away technology and encouraging people to have conversations about mental health and suicide.

Through personal messages to administrators in more than 45 schools across the country, MTL invited schools to incorporate The Orange Project into their curriculum. Schools in seven states adopted The Orange Project into their lessons, Health and Wellness days, and district-wide activities. Administrators draped banners in the hallways to display thousands of notes for students and teachers to read and initiate conversations about suicide. Teachers spoke to students about their struggles and asked them to think about what makes life worth living.

"I love The Orange Project because it is a positive message and kids know just by reading a note that things can get better, that people care," says Wendy Sefcik, creator of Remembering T.J., a suicide awareness presentation for local high schools. "I joined this project because I lost my son T.J. to suicide and I want kids to understand it's okay to ask for help."

The MTL team of volunteers went to elder-care homes and summer camps and engaged with the public at eleven live events such as NYC PrideFest, NYC AFSP's Out of the Darkness Walks, and a men's college basketball game. Eventgoers spoke with the volunteers as they shared personal stories, thanked them for their efforts, and wrote notes of encouragement to those who need it.

The MTL team's campaign against suicide began on World Suicide Prevention Day 2014 with the launch of the hashtag #worthliving. Now, with The Orange Project, they've made Guinness World Record-breaking strides to help prevent suicide. The goal of this team? To spread hope, and ultimately save a life.

About McCann Health
McCann Health, two-time Network of the Year winner at Cannes Lions Health, and winner of an unprecedented total of three Network of the Year titles from the industry's top three creative award shows in 2017, is one of the world's most awarded global healthcare communications companies. McCann Health, consisting of a global creative agency network, a global medical communications network and a global consulting group, specializes in a wide array of professional, consulting and consumer health and wellness practices. McCann Health is part of McCann Worldgroup and the Interpublic Group (NYSE: IPG).

About Guinness World Records
GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 138 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer's Edition, first published in 2007, has sold more than 5 million copies to date.

Guinness World Records' worldwide television programmes reach over 750 million viewers annually and more than one million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives 21 million visitors annually, and we have over 12 million fans on Facebook. The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world's top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.

About The American Foundation for Suicide Prevention
The American Foundation for Suicide Prevention is dedicated to saving lives and bringing hope to those affected by suicide. AFSP creates a culture that's smart about mental health through education and community programs, develops suicide prevention through research and advocacy, and provides support for those affected by suicide. Led by CEO Robert Gebbia and headquartered in New York, and with a public policy office in Washington, D.C., AFSP has local chapters in all 50 states with programs and events nationwide. Learn more about AFSP in its latest Annual Report, and join the conversation on suicide prevention by following AFSP on Facebook, Twitter, Instagram, and YouTube.

SOURCE McCann Health

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