NEW YORK, April 25, 2017 /PRNewswire/ -- McCann swept this year's International ANDY Awards, winning honors both as "Network of the Year" and as "Agency of the Year." Worldwide, McCann won a total of 23 awards, the most of any agency network, representing campaigns spanning six countries across all of the agencies' international regions. McCann New York won the Best in Show GRANDY Award for its Lockheed Martin "Field Trip to Mars" campaign as well as being named "Agency of the Year."
Rob Reilly, Global Creative Chairman of McCann Worldgroup, said, "We have brave clients who see the value in the kinds of ideas we are bringing. We are humbled by all the accolades and will continue to do our best for the brands and people we partner with."
McCann New York, in addition to winning the GRANDY and nine more gold awards for its Lockheed Martin campaign, also won awards for its creative work with Godiva and the U.S. Postal Service. Globally, FP7 Cairo//McCann also won two gold awards for Coca Cola, and other network wins came for Mercado McCann in Buenos Aires, McCann London, McCann Lima, McCann Worldgroup India, and The Martin Agency in Richmond.
Gina Grillo, President and CEO of the Advertising Club of New York, said, "Every few years or so, a campaign comes along that captures something truly innovative and brave, which leads the industry in previously unchartered territory. 'The Field Trip to Mars' is such a campaign and sets the bar high in not only the VR category, but in the transportation and creative technology categories as well. For that reason, we are particularly pleased to congratulate McCann New York on its GRANDY win and Agency of the Year honor, and the entire McCann Worldwide network for earning Network of the Year."
McCann New York's work with Lockheed Martin on "Field Trip to Mars" has gained extraordinary global recognition since the campaign's launch in early 2016. The campaign has become another iconic innovation for space leader Lockheed Martin, using virtual reality technology to open students' minds to the idea of space travel.
"We have to thank our brave, open-minded clients for their willingness to take chances that resulted in our great successes over the past year," said Eric Silver, McCann's North American Chief Creative Officer. "Groundbreaking creative work is always first about solving our clients' business problems. This is how our agency approached the innovative use of virtual reality for Lockheed Martin just as with all of our campaigns."
The 53rd annual International ANDY Awards, presented by the Advertising Club of New York, this year, along with Cannes Lions and D&AD, has committed to banning work that promotes gender bias.
McCann's 2017 ANDY performance is the latest of many top global creative honors won by McCann Worldgroup in the past year, including for "Field Trip to Mars," the most highly awarded campaign at the Cannes Lions Festival in 2016. These honors include having the single-most awarded campaign at the Cannes Lions Festival with both the McCann U.S. and U.K. agencies ranking No. 1 in their respective countries; being named "Network of the Year" globally at the London International Awards, Cresta, and Midas financial marketing awards; in Europe at the Golden Drum Awards; in Latin America at the three FIAP, El Ojo and El Sol regional awards; FP7 Dubai// McCann's recognition by the EFFIEs as the No. 1 most effective agency in the world; McCann Health's being named "Network of the Year" both at the 2016 Cannes Lions Health Festival and at the Global Awards; and Momentum and Weber Shandwick also receiving agency of the year honors.
About McCann Worldgroup: McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC.
SOURCE McCann Worldgroup