NEW YORK, Feb. 2, 2017 /PRNewswire/ -- McCann, which won numerous top creative awards throughout 2016, was recognized today in The Gunn Report's newly published rankings as the No. 2 most awarded creative network in the world in 2016. This represents the second straight year in which McCann's worldwide creative ranking has jumped significantly in The Gunn's Report's annual analysis, with the network rising from No. 9 in 2014 to No. 5 worldwide in 2015.
McCann Worldgroup's move up in The Gunn Report rankings follows by two weeks its similar rise to the No. 2 position in Ad Age's 2017 Agency A-List, which recognized the role of the agency's "exciting ideas" and integrated omni-platform creativity on behalf of its existing clients.
"Without our brave clients, who did some really extraordinary things this past year, I doubt we would have ended up with such a fantastic result," said Rob Reilly, Global Creative Chairman of McCann Worldgroup.
The Gunn Report's analysis also revealed that McCann has retained its global position as the No. 2 most awarded network in digital creativity, with McCann New York's "Field Trip to Mars" virtual reality campaign for Lockheed Martin registering as the third most awarded individual digital campaign in the world. Additionally, McCann London's live event "Survival Billboard" for Microsoft Xbox's Tomb Raider video game was recognized as 2016's single "most awarded print/ out of home" campaign in the world. The Xbox and Lockheed Martin creative work both scored among the Top 10 campaigns overall, and four McCann Worldgroup agencies were ranked in the Top 50.
The Gunn Report analyzes and evaluates all of the winners from what it regards as the world's most important advertising competitions and produces a global ranking of the most-awarded ad agencies, networks, campaigns, clients and countries. The Gunn Report's calculations were based on awards won by McCann agencies in 19 countries, including Argentina, Australia, Belgium, Brazil, Colombia, Czech Republic, Finland, France, India, Japan, Peru, Puerto Rico, Romania, Serbia, Spain, Thailand, the UAE, the UK, and the US.
Emma Wilkie, Managing Director of The Gunn Report, said, "A truly remarkable performance has propelled McCann from their previous highest ranking of 5th to second place in The Gunn Report Agency Networks table in 2016. As well as achieving their highest points total ever (138), McCann really can now boast about their creative credentials. A fantastic feat, so huge congratulation to all at McCann."
McCann's creative honors throughout 2016 included having the single-most awarded campaign at the Cannes Lions Festival with both the McCann U.S. and U.K. agencies ranking No. 1 in their respective countries; being named "Network of the Year" globally at the London International Awards, Cresta, and Midas financial marketing awards; in Europe at the Golden Drum Awards; in Latin America at the three FIAP, El Ojo and El Sol regional awards; FP7 Dubai// McCann's recognition by the EFFIEs as the No. 1 most effective agency in the world; McCann Health's being named "Network of the Year" both at the 2016 Cannes Lions Health Festival and at the Global Awards; and Momentum and Weber Shandwick also receiving agency of the year honors.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture)
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SOURCE McCann Worldgroup