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McCann Worldgroup Named 'Agency Network Of The Year' For Fourth Time At 2017 Golden Drum Awards In Central & Eastern Europe

McCann Milan named 'Agency of the Year'


News provided by

McCann Worldgroup

Oct 23, 2017, 11:59 ET

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LJUBLJANA, Slovenia, Oct. 23, 2017 /PRNewswire/ -- McCann Worldgroup was recognized as Agency Network of the Year at the Golden Drum Festival, Central and Eastern Europe's most prestigious advertising festival, for the fourth time in five years. This is the first time in the history of the festival that a network has achieved this accolade this number of times, having previously been awarded this honor in 2013, 2014 and 2016; McCann Worldgroup Romania was named Agency of the Year in 2015.

In addition, in 2017, the Agency of the Year title returned to the McCann Worldgroup network, with McCann Milan winning the distinction thanks to three different, highly-awarded campaigns.

The Agency Network of the Year title is the highest honor awarded at the festival, given to the agency with the most cumulative winning points for its entries. This year McCann Worldgroup won 3 Grand Prix, 2 Golden Drums, 11 Silver Drums and 34 shortlists.  The network's 2017 winners came from McCann agencies across the CEE region, including McCann Worldgroup Romania, McCann Worldgroup Italy, McCann Istanbul, and McCann Belgrade. The winning work was for a a range of leading local and global brands, including Vodafone, Beko, Coca-Cola, KFC, Mega Image, Carlsberg, Rom, Ubrew, Museum of Contemporary Art Belgrade and Centro Clinico Nemo.

"The winning formula always comes down to the people. Our teams in the region all work tirelessly to make the work more meaningful for brands. We are proud to have such a talented creative community in the region and this win is a recognition of their great effort," said Catalin Dobre, CCO of McCann Worldgroup Romania.

"To win consistently at these awards is a real testament to our regional strength and creative capability. To win with both our global and local clients consistently, with work that is truly driving their business, is something we should all be very proud of," said John Wright, Regional Officer CEE, McCann Worldgroup.

"Being number one is really hard, but there's one thing harder than that: doing it again and again. This was only possible by building an enduring culture and nurturing strong relationships with our clients. We want to thank them for being great partners," said Adrian Botan, Global Executive Creative Director, McCann Worldgroup.

Full list of winning creative work:

--"Responsibly" (Responsibly Beer; Ubrew brewing): McCann Milan & Craft London  – 2 Grand Prix, 1 Gold, 1 Silver, 2 Shortlists;

--"Live. From a Different World" (Vodafone Romania): McCann Bucharest – 1 Grand Prix, 1 Silver, 5 Shortlists;

--"DemocARTisation:" (Belgrade Museum of Contemporary Art): McCann Belgrade  - 1 Gold, 2 Silver, 1 Shortlist;

--"Rombot" (Rom Autentic Romania): McCann & MRM Romania – 2 Silver, 3 Shortlists

--"My Voice" (Fondazione Nemo, Italy): McCann Milan -- 1 Silver, 2 Shortlists;

--"Coca-Cola Guess" (Coca-Cola Romania): McCann & MRM Romania – 1 Silver, 1 Shortlist

--"The Lucky Touch" (Fondazione Veronesi, Italy): McCann Milan  – 1 Silver, 1 Shortlist;

--"Don't Waste" (Beko): McCann Istanbul – 1 Silver;

--"Veggie Heroes" (Mega Image): McCann Bucharest – 1 Shortlist;

--"Don't Joke with Slava" (Lav Beer/Carlsberg Serbia): McCann Belgrade - 1 Shortlist;

--"Social Currency" (KFC Romania) -  McCann & MRM Romania – 1 Shortlist.

About McCann Worldgroup

McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC.

SOURCE McCann Worldgroup

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