McClatchy's Tru Measure Announces Partnership With Lee Enterprises
Tru Measure Tells Advertisers' Local Online Advertising ROI Story
SACRAMENTO, Calif., Oct 28, 2015 /PRNewswire/ -- Tru Measure, The McClatchy Company's (NYSE: MNI) media analytics and technology subsidiary, today announced an agreement with Lee Enterprises, one of the nation's largest media publishing groups, to power Lee's digital marketing and advertising offerings to small and medium-sized businesses (SMBs) in Lee's local markets.
Lee Enterprises publishes 50 daily newspapers and about 300 specialty publications in 22 states. Nearly all of Lee's online news sites are the No. 1 online local news source in their market and, combined, have more than 26 million unique visitors monthly.
"This new partnership with Tru Measure provides the tools our digital sales teams need to help digital advertisers better understand how our local audiences respond to their marketing message," said James Green, Lee Enterprises' vice president of digital. "By sharing this data with our advertisers, we can better direct a campaign in mid-course, which helps maximize results and improve a business' return on investment."
Lee Enterprises will officially launch Tru Measure's Tru Local™ digital agency solution over the next few months. The program includes a comprehensive product set developed through Tru Measure's extensive digital advertising experience to successfully build, manage, optimize and renew campaigns. These local advertising services are further empowered by Tru Measure's customizable analytics platform that clearly demonstrates ROI on advertising spending.
"With a combination of historical pre- and post-click data and analysis, Tru Measure is distinctively positioned to help Lee Enterprises produce the best results for their clients' marketing budgets", said Charity Huff, founder and general manager for Tru Measure.
About Tru Measure
Founded in 2009 and headquartered in Denver, Colo., with additional offices in Sacramento, Calif.; Seattle; and Raleigh-Durham, N.C., Tru Measure is a technology and customer service-driven company grounded in and committed to the advertising return on investment (ROI) needs of small and midsized businesses (SMBs). A wholly-owned subsidiary of The McClatchy Company, Tru Measure offers a complete advertising ROI solution that provides expertise and guidance on go-to-market advertising programs including print, online, mobile and social for a broad spectrum of North American, European and Australian companies, including The McClatchy Company, Liberty Point Media, BH Media Group, The Seattle Times, Pilot Media, and Sunshine Media. For more information, visit www.trumeasure.com.
About McClatchy
The McClatchy Company is a 21st century news and information leader, publisher of iconic brands such as the Miami Herald, The Kansas City Star, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. McClatchy operates media companies in 28 U.S. markets in 14 states, providing each of its communities with high-quality news and advertising services in a wide array of digital and print formats. McClatchy is headquartered in Sacramento, Calif., and listed on the New York Stock Exchange under the symbol MNI.
About Lee Enterprises
Lee Enterprises is a leading provider of local news and information, and a major platform for advertising in its markets, with 46 daily newspapers and a joint interest in four others, rapidly growing digital products and nearly 300 specialty publications in 22 states. Lee's newspapers have circulation of 1.0 million daily and 1.4 million Sunday, reaching more than three million readers in print alone. Lee's markets include St. Louis, MO; Lincoln, NE; Madison, WI; Davenport, IA; Billings, MT; Bloomington, IL; and Tucson, AZ. Lee Common Stock is traded on the New York Stock Exchange. For more information about Lee, please visit www.lee.net.
SOURCE The McClatchy Company
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