McDonald's and Gospel Music Superstars Announce Concert Tour to Give Back to Communities Nationwide

Thousands of consumers will enjoy inspirational and uplifting messages, as three generations of artists share stage for annual tour

Apr 25, 2013, 10:09 ET from McDonald's USA, LLC

OAK BROOK, Ill., April 25, 2013 /PRNewswire/ -- Three generations of gospel music's finest are teaming with McDonald's to give back to communities nationwide through the McDonald's Inspiration Celebration Gospel Tour. Headlined by Grammy-winning gospel sensation Smokie Norful, the concert series offers an assortment of soulful sounds through contemporary gospel with Tamela Mann, hip-hop with Lecrae and traditional/contemporary gospel with John P. Kee and Vickie Winans. McDonald's Inspiration Celebration Gospel Tour kicks off May 9 and runs through August 30.






"I'm elated to again headline the McDonald's Inspiration Celebration Gospel Tour," said Norful. "From sharing some of my new music to introducing my son Ashton's career on the tour, this is a phenomenal season in life. And, I'm excited to share it with fans across the nation, all in an effort to give back."

Now in its seventh year, McDonald's Inspiration Celebration Gospel Tour emphasizes the importance of giving back. As a part of each show, concertgoers will learn more about Ronald McDonald House Charities® (RMHC®) and the important role it plays in helping families and children worldwide. Attendees will also have an opportunity to participate in a love offering to support families served by the Charity, including those in their community.

"Giving back to those around us is crucial, especially with the recent tough times our families and communities have faced," said Winans, who will also host each concert. "Now more than ever, our communities need to know we are there for them, and that's something the McDonald's Inspiration Celebration Gospel Tour has set out to do. I'm honored to take part in the cause, and I look forward to bringing joy and laughter to everyone who attends the concerts."

"I'm humbled to share the stage with legendary gospel artists," said Lecrae, who won the 2013 Grammy for Best Gospel Album. "It's amazing to see a classic brand like McDonald's stand behind a message that's needed in communities everywhere. Gospel fans are in for an experience I believe they'll talk about long after the tour."

The multi-city tour will make stops in nine markets, including: Atlanta, Birmingham, Chicago, Dallas, Detroit, Louisville, Newark, Philadelphia and Washington, D.C. Concerts are free, with the exception of the May 11 show in Newark, which is part of McDonald's Gospelfest.

"For generations, McDonald's has continued its efforts to be deeply rooted — and invested — in the areas we serve, both in restaurants and in the community," said Rob Jackson, McDonald's U.S. marketing director. "McDonald's is committed to giving back and we're honored to bring messages of joy and hope to thousands of our neighbors."

Tour dates and locations include:

  • May 9Washington, D.C., Ebenezer AME Church
  • May 10Philadelphia, Sharon Baptist Church
  • May 11Newark, McDonald's Gospelfest - Prudential Center
  • June 6Birmingham, Bill Harris Arena
  • June 7Atlanta, Greater Travelers Rest Baptist Church
  • June 21Detroit, Second Ebenezer Baptist Church
  • June 22Chicago, Chicago Gospel Music Festival
  • July 3Louisville, Full Gospel Baptist Conference
  • August 30Dallas, MegaFest

McDonald's Inspiration Celebration Gospel Tour is an extension of the company's 365Black platform, which celebrates the pride, heritage and achievements of American-Americans year round. Consumers can visit to learn more about the tour. Sponsors of the 2013 McDonald's Inspiration Celebration Gospel Tour include Dr Pepper® and EBONY® Collections.

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States offering a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local businessmen and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit, or follow us on Twitter (@McDonalds) and Facebook ( for updates on our business, promotions and menu items.

About Ronald McDonald House Charities

Ronald McDonald House Charities® (RMHC®), a non-profit, 501 (c) (3) corporation, creates, finds and supports programs that directly improve the health and well-being of children. Through its global network of local Chapters in 57 countries and regions, its three core programs, the Ronald McDonald House®, Ronald McDonald Family Room® and Ronald McDonald Care Mobile®, and millions of dollars in grants to support children's programs worldwide, RMHC provides stability and resources to families so they can get and keep their children healthy and happy. All RMHC-operated and supported programs provide a bridge to quality health care and give children and families the time they need together to heal faster and cope better. For more information, visit, follow RMHC on Twitter (@RMHC) or like RMHC on Facebook ( Global).

The following trademarks used herein are owned by McDonald's Corporation and its affiliates: 365Black, Inspiration Celebration, McDonald's, RMHC and Ronald McDonald House Charities. ©2013 McDonald's