McGladrey Unveils New Brand and Logo in Style - on a 144-Square-Foot, Potentially Record-Breaking, Golf-Themed Cake

PGA TOUR professional Chris DiMarco and distinguished guests chip to make an "Ace in the Life-Sized Cake" to raise funds for Special Olympics

Jun 03, 2010, 09:31 ET from McGladrey

MINNEAPOLIS, June 3 /PRNewswire/ -- Today RSM McGladrey Inc. and McGladrey & Pullen, LLP will celebrate the launch of the new "McGladrey" brand by unveiling their new logo on a life-sized 144-square-foot cake weighing approximately 1,100 pounds. The golf-themed cake, resembling a life-sized putting green, was created in partnership with Minneapolis-based grocery retailer Lunds and Byerly's in an attempt at a Guinness World Record.

To further celebrate, the firm has invited eight distinguished guests led by PGA TOUR professional  and Team McGladrey Member Chris DiMarco; RSM McGladrey President and COO C.E. Andrews; McGladrey & Pullen Managing Partner Dave Scudder; Special Olympics Minnesota representatives; and several respected members of the Minneapolis community to attempt ten approximately 20-foot golf chips at the "putting green."

"Today we are celebrating the launch of the McGladrey brand and of course every good celebration needs cake," said RSM McGladrey President and COO C.E. Andrews. "This celebration is intended to mark the beginning of an exciting new era for McGladrey – one that will continue to focus on our unwavering commitment to client service. And we're thrilled that we were able to incorporate an opportunity to give back to the community by supporting Special Olympics with funds raised through today's 'ace in cake' attempts – we hope they're ALL successful!"  

For each golf ball that lands on the cake – which is roughly the size of two side-by-side queen-size mattresses – RSM McGladrey and McGladrey & Pullen LLP will donate $250 to Special Olympics Minnesota, and for each "ace in cake" or hole-in-one, the firms will donate $2,500. To potentially increase the donation amount, Chris DiMarco, known for his skills with the wedge, has been asked to take multiple chips for charity.  

"During my PGA TOUR career, I've been lucky enough to ace a hole a few times, but I'm excited about participating in today's event because I'm confident that none of my PGA TOUR peers have ever scored a hole-in-one in a cake," said DiMarco. "Today's event combines four things I'm fond of, namely: golf, cake, McGladrey and supporting the amazingly talented athletes at Special Olympics."

The 12' x 12' cake, consisting of approximately 124 pounds of flour, 517 pounds of sugar and 125 dozen eggs, took 10 hours to assemble on site in the lobby of the 801 Nicollet Mall building in downtown Minneapolis.

"The McGladrey golf green is attempting to break a Guinness World Record for the largest cake sculpture. The cake will feature chocolate, vanilla and marble cake along with a variety of icings.  

The cake sports a tasty putting surface, fringe, bunker, water hazard, golf cart, McGladrey logo and, of course, a troublesome gopher. The only items inedible are the regulation hole, pin and flag used for the contest from Minneapolis-based Par Aide Products Co. Both Lunds and Byerly's and Par Aide Products Co. happen to be McGladrey clients.

"We've created a lot of awe-inspiring cakes throughout our storied history, but never one of this incredible scope and magnitude," said Rick Steigerwald, bakery director at Lunds and Byerly's. "We're thrilled to have the opportunity to team up with McGladrey to create this potentially record-breaking cake."

The cake flag sports the new The McGladrey Classic logo, which is the newest PGA TOUR Fall Series event and will take place October 7–10, 2010, at the Seaside Course, Sea Island, Georgia. McGladrey is the title sponsor of the event. All of the event's proceeds will go to the Davis Love III Foundation, which contributes to the well-being and progress of society by supporting both national and community-based programs like Special Olympics that focus on children and their families.

To see pictures and video of the record-breaking cake and the event visit: and

To further support Special Olympics Minnesota visit:

About McGladrey

McGladrey is the brand under which RSM McGladrey, Inc. and McGladrey & Pullen, LLP serve clients' business needs. Together, they rank as the fifth largest U.S. provider of assurance, tax and consulting services, with 7,000 professionals and associates in nearly ninety offices. The two firms operate as separate legal entities in an alternative practice structure. McGladrey & Pullen is a licensed CPA firm that provides assurance services. RSM McGladrey is a leading professional services firm providing tax and consulting services. Both firms are members of RSM International, the sixth largest global network of independent accounting, tax and consulting firms. For more information, visit the McGladrey website at, join our Facebook fan page at McGladrey News and/or follow us on Twitter  @ McGladrey.

SOURCE McGladrey