McGraw-Hill Announces Mobile Versions of AccessMedicine and AccessPharmacy

NEW YORK, Jan. 20, 2011 /PRNewswire/ -- Last year, over 50% of physicians used a smartphone or PDA device on a frequent basis for some aspect of healthcare delivery. In 2004, barely a quarter of physicians used mobile devices in their day-to-day workflow.

McGraw-Hill has responded to this transformational growth by launching mobile versions of two of its premier online medical products, AccessMedicine®  and AccessPharmacy™  for physicians, faculty, medical students, pharmacists, and all health professionals.  The mobile versions feature essential portions of the two sites' world-renowned content optimized for the unique size and speed constraints of mobile browsers.

"We built mobile-enabled views of AccessMedicine and AccessPharmacy to provide healthcare professionals with high-quality viewing capability and on-the-go access to must-have information when and where they need it," says Philip Ruppel, president of McGraw-Hill Professional.  "We are committed to delivering our content in multiple formats to best meet the evolving needs of our customers. But clearly, mobile delivery is the way of the future."

AccessMedicine provides users with full-text online access to more than 60 texts from thought leaders, updated content, thousands of images, Custom Curriculum, Q&A, a comprehensive search platform, and the ability to download content to a mobile device.  The following AccessMedicine content is available and optimized for mobile view:

• Harrison's Online
• CURRENT Medical Diagnosis and Treatment 2011
• Picture Galleries from Fitzpatrick's Color Atlas and Synopsis of Clinical Dermatology, 6e
• Clinician's Pocket Reference: The Scut Monkey, 11e
• CURRENT Practice Guidelines in Primary Care 2009
• Diagnostic Tests from Pocket Guide to Diagnostic Tests, 5e
• Quick Answers
• Diagnosaurus
• Drug monographs

Covering the full scope of pharmacy education, AccessPharmacy delivers the field's most trusted and sought-after texts in a single, highly affordable collection that includes interactive decision-making tools and care plans.  AccessPharmacy content available on the mobile view now includes:

• Pharmacotherapy: A Pathophysiologic Approach
• CURRENT Practice Guidelines in Primary Care 2009
• Quick Reference, utilizing content from Casarett & Doull's Essentials of Toxicology and Katzung's Basic & Clinical Pharmacology
• Diagnostic Tests from Pocket Guide to Diagnostic Tests, 5e
• Updates and Hot Topics
• Calculators
• Drug monographs and glossary definitions (via search)

Cell phone models turn over rapidly, and as such, McGraw-Hill supports the most advanced phones, which are also the most commonly used for mobile sites. Currently, this list includes iPhone and iPhone 3G, Google's Android platform, and BlackBerry Bold.

More information about AccessMedicine and other medical products can be found at www.accessmedicine.com.

More information about AccessPharmacy can be found at www.accesspharmacy.com.

About McGraw-Hill Professional

 McGraw-Hill Professional is a leading global provider of print and electronic content and services for the medical, technical, and business communities. Its offerings include reference and certification books for all professional and educational disciplines and online solutions on medical and health, engineering, business, and scientific topics. For more information, visit http://www.mhprofessional.com/.

McGraw-Hill Professional is a unit of McGraw-Hill Education. McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE: MHP), is a leading innovator in the development of teaching and learning solutions for the 21st century. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Education empowers and prepares professionals and students of all ages to connect, learn and succeed in the global economy. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages. Additional information is available at http://www.mheducation.com.

SOURCE McGraw-Hill Professional