SAN FRANCISCO, April 18, 2011 /PRNewswire/ -- McKinney Rogers, a global firm of business execution professionals, announced today that CEO and Founder Damian McKinney, and Chairman Sir Rob Fry will address the attendees at the 2011 British American Business Council (BABC) Transatlantic Conference: The Impact of Innovation.  The Conference will be held May 11th through 13th at San Francisco's historic Fairmont Hotel.

"We are thrilled that McKinney and Fry are on the Agenda," commented Stuart Keirle, president of the BABC San Francisco chapter. "They are exceptional leaders who bring unique and compelling insight to the table.  Their military leadership philosophy has helped drive innovation for some of the world's leading companies."

The BABC Transatlantic Conference brings together members from all 24 BABC chapters throughout the U.S. and U.K., for a three-day program of high-level business discussions and networking.  The agenda will feature industry thought-leaders representing sectors ranging from technology, biotech and the environment to the creative industries, finance and law.  These captains of industry, from both sides of the Atlantic, will share their particular achievements, experience and expertise in the field of innovation. In two sessions on Friday, May 13th, Damian McKinney will lead a presentation exploring "Tomorrow's World," and Sir Rob Fry will share his thoughts on how global companies are "Nurturing Innovation."

"Periods of economic recession can be extremely painful as people and organizations struggle to adapt to change, but they also provide tremendous opportunities for smart companies," explained Damian McKinney.  "The future of our economic recovery will be driven by those companies that are able to take advantage of the transformation our economy has been going through and execute against that opportunity.  This process will yield tremendous innovation and shape our future," he concluded.

An international firm of business execution professionals, McKinney Rogers takes strategy and makes it happen.  The firm's proprietary Mission Leadership approach is a business application of military "mission command" focused on delivering highly effective execution despite changing environments.  Leveraging this unique philosophy, McKinney Rogers empowers business teams throughout organizations by delivering clarity of strategy, alignment of task and goals, developing high performance behaviors and delivering transparency of business performance.

About McKinney Rogers

McKinney Rogers (www.mckinneyrogers.com) is a global firm of business execution professionals. Our approach, Mission Leadership, takes its inspiration from military philosophy and focuses on how clients can execute brilliantly in challenging and ever changing business environments. Clients such as Bacardi, Grohe, Pfizer, Walmart and the NFL use McKinney Rogers to align their organizations to deliver outstanding performance. McKinney Rogers has operations in the U.S., UK, Europe, Africa, Asia and Latin America.

About the British American Business Council  

The British American Business Council (BABC) is a transatlantic network of 2,500 member companies, including many of the world's largest multinationals, based in major business centers throughout North America and the United Kingdom.  Held alternately in the U.S. and the U.K., the BABC Transatlantic Conference annually brings together cross-sector leaders to network and build on the strong business links between the two countries. More than 400 international business executives, government officials, policy-makers, academics and industry experts are expected in San Francisco.  For more information, please visit www.babcsf.org.

SOURCE McKinney Rogers