MCS Healthcare Public Relations Announced as Agency of Record for Horizon Blue Cross Blue Shield of New Jersey

BEDMINSTER, N.J., April 28, 2014 /PRNewswire/ -- MCS Healthcare Public Relations, a global communications agency focused on providing its clients with creativity, service and results, today announced it has been named the public relations agency of record (AOR) for Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ), New Jersey's largest health insurance company.

"MCS Healthcare Public Relations is well known for their creativity and healthcare expertise, and we look forward to putting their creativity to use as we continue to communicate why Horizon Blue Cross Blue Shield of New Jersey is trusted by more New Jersey residents to provide financial protection and peace of mind than any other health insurance company," said Tom Rubino, Director, Public Affairs and Advertising, Horizon BCBSNJ.

MCS and Horizon BCBSNJ will focus on the development and execution of multi-channel public relations campaigns to enhance the Horizon BCBSNJ brand. Additional services will include strategic counsel, social media communication and event management support.

"We are very excited to be working with Horizon BCBSNJ as the health insurance industry enters a new era," said Joe Boyd, CEO of MCS Healthcare Public Relations.  "We have a shared commitment to improving people's lives through quality healthcare and providing information that empowers people to make the best choices for themselves and their families."

About Horizon Blue Cross Blue Shield of New Jersey

Horizon Blue Cross Blue Shield of New Jersey, the state's oldest and largest health insurer, is a tax-paying, not-for-profit health services corporation, providing a wide array of medical, dental, and prescription insurance products and services. Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association, serving 3.7 million members with headquarters in Newark and offices in Wall, Mt. Laurel, and West Trenton. Learn more at www.HorizonBlue.com.

About MCS Healthcare Public Relations

MCS Healthcare Public Relations, an independent, award-winning global communications agency, has provided clients with creativity, service and results since 1985. Recognized for strategic and innovative focus within the healthcare industry, MCS has more than a quarter-century's worth of international experience in virtually every therapeutic category, with special expertise in data and regulatory communications, media relations, corporate communications and healthcare professional and patient advocacy organization relations. Headquartered in New Jersey, MCS is ranked by O'Dwyer's as one of the top 15 healthcare PR firms in the nation. For more information, please visit www.mcspr.com.

Contacts:        

Laura de Zutter  
MCS Healthcare Public Relations  
[email protected]   
(908) 234-9900  

Thomas Vincz
Horizon Blue Cross Blue Shield of New Jersey   
[email protected]    
(973) 466-6625

SOURCE MCS Healthcare Public Relations