MCU Celebrates New York Roots with New Brand Campaign "We're Here For It"

The ad campaign leverages creative, street-style imagery to set MCU apart for its long-standing commitment to New Yorkers.

NEW YORK, April 28, 2025 /PRNewswire/ -- Municipal Credit Union (MCU), New York City's largest and oldest credit union, today unveiled its new campaign, "We're Here for It," a bold rebrand that reflects MCU's deep connection to the city and its unwavering commitment to helping members of all backgrounds and stages of life navigate the financial challenges and opportunities unique to the Big Apple.

Developed in partnership with creative agency DNA&STONE, "We're Here for It" introduces a fresh, authentic visual identity to MCU, using everyday, DIY-style imagery to celebrate not just what makes New York special but the unique pace, pressure and financial realities New Yorkers are facing across the city -- from ever-increasing living costs to long-term goals like saving for a home. Anchored by an updated manifesto, the campaign embodies MCU's belief that financial institutions must meet people where they are in their financial journeys.

"As fellow New Yorkers, we understand the hustle it takes to succeed in this city," said Kyle Markland, Chief Executive Officer of MCU. "MCU is a member-owned organization. That means we're driven by helping hard-working New Yorkers to thrive. With this campaign, we want both existing and prospective members to feel proud to be part of an institution that can celebrate New York for all that it is — while providing solutions that meet the diverse needs of living in one of the world's most fast-paced and demanding cities."

MCU is a homegrown institution with over a century of service offering a wide range of financial solutions tailored to the city's unique needs — including no-fee checking accounts, comprehensive homebuying and mortgage counseling with competitive rates, and personalized financial planning.

"It's tough to make it in New York, but as New Yorkers we love our city," added Cania Infante, Chief Marketing Officer of MCU. "We know that many people leave the city at an inflection point: when they are about to move out on their own, to marry, to expand their family, etc., and we want them to know that MCU can provide solutions designed to help them stay and get ahead in the Greatest City in the World."

As MCU increases its presence in all five boroughs, "We're Here for It" will roll out across additional channels throughout the year, highlighting the credit union's deep understanding of the hustle and spirit it takes to build financial security and generational wealth in New York City.

To learn more about MCU and its services, visit www.nymcu.org.

About Municipal Credit Union
Established in 1916 in New York City, Municipal Credit Union is the oldest credit union in New York. By providing a full range of financial services to municipal employees, police officers, firefighters, teachers, health care workers and others, MCU has grown to $4.35 billion in assets and to over 600,000 members. Today, MCU membership is available to anyone who lives, works, worships, or attends school in New York City. MCU is an equal opportunity lender and deposits are insured to at least $250,000 by the National Credit Union Administration. To learn more, visit www.nymcu.org.

MEDIA CONTACT:
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SOURCE Municipal Credit Union