MDSolarSciences™ Announces ProVention-R™: a proprietary technology and formulation that protects your skin from the ravages of the sun today, prevents tomorrow's damage, and reclaims a younger-looking you

NORWALK, Conn., Jan. 30, 2013 /PRNewswire/ -- MDSolarSciences™, a physician-developed, sun and skin care company dedicated to skin cancer protection and prevention and the reduction of the signs of photo-aging, introduced its new sun and skin care products today at a luncheon for beauty editors in New York City.

MDSolarSciences™ sun care uses safer natural mineral derived and organic based sunscreen actives coupled with ProVention-R™ anti-oxidants. At the heart of the MDSolarSciences™ skin care line is their proprietary ProVention-R™ technology and unique, proprietary formulations, which delivers cutting-edge anti-oxidants, pigment-modifying agents, biomimetic moisturizers and humectants, and collagen-signaling peptides to the skin via a unique ProVention-R™ liposome complex—helping users protect their skin and reclaim their skin's youthful, vibrant, glow.  And unlike other sun-and skin-care lines available, MDSolarSciences™ products go on like silk, even as they protect like armor.  

Together, MDSolarSciences™ sun care and skin care lines help reduce the incidence of melanoma/skin cancer and the the appearance of many of the signs of photo-damage done to the skin by years of excessive, unprotected sun exposure.

MDSolarSciences™ was developed by founders Robert J. Friedman, M.D., a leading dermatological oncologist and Clinical Professor at the NYU School of Medicine and Bruce Deitchman, M.D., a leading New York dermatologist, Chief Medical Officer at MDSolarSciences™, and Clinical Associate Professor at the NYU School of Medicine.

Dr. Robert J. Friedman, Chairman, CEO and co-founder of MDSolarSciences™ said, "I am proud to be presenting this new and complete line of MDSolarSciences™ products that continue to fulfill our mission of providing the most effective line of sun and skin care protection and treatment for consumers. We are dedicated to educating consumers about the sun and the damage it can do, including photo-aging and skin cancer. Further, we are committed to education focused on UV protection (sun care) as the center of a prevention program in helping to prevent photo-aging and melanoma/skin cancer. Finally, we are targeting the concept of an educated consumer's ability to reduce the unsightly appearance of photo-aged skin using MDSolarSciences™ new and revolutionary line of skin care products.

Based in Norwalk Connecticut, the products are sold through more than 700+ physician's offices, medical spas and resorts, independent pharmacies and specialty retailers.  MDSolarSciences™products are also available online at www.mdsolarsciences.com.  Follow us on Twitter at @mdsolarsciences or on Facebook.

SOURCE MDSolarSciences