Mechanical Dummy™ Brand Founded By International Recording Artist Chris Brown Launches New Interactive Lifestyle Website Today

The site is poised to be a premiere destination for innovative content, breaking trends in fashion, technology, arts & culture

Dec 09, 2010, 07:30 ET from Mechanical Dummy

NEW YORK, Dec. 9, 2010 /PRNewswire/ -- Originally launched in October 2009,  International pop icon Chris Brown and the Mechanical Dummy™ brand are unveiling an all new as an interactive sub culture and definitive voice for trends in the world of technology, fashion & art – mainstream and underground.  Mechanical Dummy™ has undergone a total brand transformation with a new logo, a platform for news and opinions on global trends, music, fashion, arts and culture, an online store and music vault.  The site connects trendsetters world-wide by including an unprecedented social media campaign called 'In a Can of Paint', where viewers and tastemakers alike can submit their individual artwork and original content.  The goal is to cultivate a community of creative people, industry insiders and pop culture fanatics  that enjoy sharing their experiences.

Mechanical Dummy™ Founder and Creative Director Chris Brown utilizes his global knowledge of emerging  art, culture, style and music to create a digital movement.  In a dedicated section of the site, Brown exclusively showcases his personal collection of  graffiti artwork entitled 'Breezy Art'.  Recently, Brown has engaged his twitter followers by unveiling special pieces he created – named  after what he is feeling at the moment or after influential people he has been in contact with as he travels the world.  Brown is creating a new art form where graffiti, pop surrealism and technology combine.  Chris Brown is ever-evolving as an artist, collaborating and bringing to light new discoveries in the art world to share with viewers on the site.  

The new site will serve as the supreme destination for knowledge on artists, fashion icons and urban culture enthusiasts.  Mechanical Dummy™ includes breaking news on the risk-taking 'street art' movement.  Featured artists whose collective work inspire the site vision include: Graffiti Artist Banksy, Contemporary Artist Ron English, Barry Le Va, Cuban Artists Los Carpinteros, Street Artist Robin Rhode and breaking Australian Graffiti Artist Kid Zoom.  A series of webisodes will be produced, headlining with a behind-the-scenes look at Brown's collaboration with Big Sean on the newly released mixtape 'In My Zone 2' called "Watch It Glitter" and up close interviews with Chris Brown himself.  Mechanical Dummy™ is providing an interactive, one-of-a-kind experience for viewers  to be a part of an art revolution that will change history.  

Users can visit, home of the latest in arts, urban culture, style, and music to create an account or submit creative articles.

Media contact:  Tammy Brook at FYI Public Relations | 212-586-2240 |

SOURCE Mechanical Dummy