Media Advisory: In the Land of Cheesesteaks, Local Food Moves Into the Spotlight

Jun 11, 2010, 09:57 ET from Greater Philadelphia Tourism Marketing Corporation

PHILADELPHIA, June 11 /PRNewswire/ --


The Greater Philadelphia Tourism Marketing Corporation (GPTMC), along with project funders the William Penn Foundation and the Delaware Valley Regional Planning Commission (DVRPC), will unveil a new $450,000 consumer education and tourism marketing program to introduce the people, places and flavors of the area's 100-mile foodshed -- from Amish Country to the Atlantic Ocean and from the region's rivers to the rich farmlands in Pennsylvania, New Jersey, Delaware and Maryland.

GPTMC will release details about the two-year campaign, including a strong Web presence, public relations, media partnerships, community building, research and more.


  • Meryl Levitz, president & CEO, GPTMC

  • Feather Houston, president, William Penn Foundation

  • Barry Seymour, executive director, DVRPC

  • Paul Steinke, general manager, Reading Terminal Market

  • 60 business people, farmers, growers, restaurateurs, chefs, grocers, cheese makers, vintners and brewers


Monday, June 14, 2010

10:00 a.m.-10:30 a.m.


Reading Terminal Market, Center Court

12th & Filbert Streets, Philadelphia, PA


  • A reveal of the new local food campaign name, logo and dedicated Web site

  • Gallery of visuals to include palates of fresh, local food items

  • The Reading Terminal Market's many local, fresh food stands

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region's vitality.

For more information about travel to Philadelphia, visit or, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.

SOURCE Greater Philadelphia Tourism Marketing Corporation