Media Alert: Procter & Gamble Announces 2019 P&G Ventures Innovation Challenge

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Oct 30, 2018, 14:15 ET

CINCINNATI, Oct. 30, 2018 /PRNewswire/ --

What: P&G Ventures is issuing a formal invitation to all entrepreneurs, inventors, visionaries and startups to submit your product for consideration to win an all-expense paid trip to pitch live on the P&G stage at The International Consumer Electronics Show 2019 in Las Vegas. The winner of the pitch will receive $10,000, qualify as a finalist in a Techstars® accelerator and be provided complimentary attendance to the EY Strategic Growth Forum®.

When: Submissions close at 11:59 p.m. EST on Nov. 25, 2018.

Where: https://ventureschallenge.com/

Details: P&G Ventures fuels its parent company's growth by creating new brands and businesses that solve consumers' everyday problems in product categories new to P&G.

P&G Ventures functions as a startup studio within Procter & Gamble. It takes a new approach to creating brands by developing both internal and external ideas, as well as by creating unique partnerships that bring in early-stage startups to help them grow. It not only provides funding and expertise, but also functions as an incubator that's intimately involved in growing startups. P&G Ventures is designed to serve entrepreneurs. This integral element of its mission is a critical point of differentiation.

The P&G Ventures Innovation Challenge is an open call for entrepreneurs to submit their innovative products for a chance to partner with P&G Ventures to create the next billion-dollar brand.

Three finalists will be selected and given the opportunity to present their products to the P&G Ventures leadership team in-person at CES 2019. The ultimate winner will be selected by a panel of expert judges, including Leigh Radford, Vice President and General Manager of P&G Ventures, and David Cohen, Founder and co-CEO of Techstars.

Radford said of the Innovation Challenge, "Great ideas can come from anywhere. We are looking to take the best of entrepreneurs and the best of P&G to solve some of our consumers' biggest problems."

P&G Ventures is interested in fast-moving, consumable products in retail, direct-to-consumer, digital, device and service-enabled business models. The firm's focus on these areas is driven by its understanding of the factors that will power global consumption in the future and the ways in which products will be consumed. Any product submissions must address one of these needs:

Alleviating Symptoms of Menopause
Treating Chronic Skin Conditions & Symptoms
Improving Sleep Through Environment
Caregiving For the Aging
Maintaining a Non-Toxic Home
Maximizing Mental and Physical Performance
Managing Pain Without Side Effects
Enhancing Male Wellness

Submissions can be made through https://ventureschallenge.com/ and must be submitted by 11:59 p.m. EST on Nov. 25, 2018.

For more information about how to enter, including contest rules, please visit: https://ventureschallenge.com/.

About Procter & Gamble:
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://us.pg.com/ for the latest news and information about P&G and its brands.