NEW YORK, Aug. 30, 2017 /PRNewswire/ -- Media iQ, the leading global analytics and technology company, announced today that it will be a global gold partner of Advertising Week New York 2017, the premier event for marketing, brand, advertising, and technology professionals. From September 25 – 29, the event will bring leaders from across the industry to New York to learn, network, brainstorm, and debate hot industry topics. As a Global Gold Partner, Media iQ will be a front-line partner alongside Google, IBM, Facebook, AT&T, and other top industry influencers.
During Advertising Week, Media iQ will be hosting panels around trending topics that are currently shaking the digital advertising world, like why advances in artificial intelligence (AI) and machine learning are fueling fast-paced changes in programmatic and while data drives increasingly precise and in-the-moment targeting, creative is still at the core of every successful campaign. In addition to hosted the panels, Media iQ will also be participating in other sessions that discuss a range of topics around gender inequality and brand safety.
"We're looking forward to joining a prestigious line-up of thought leaders at Advertising Week and showcasing the newest opportunities in insight-driven marketing" said Rebecca Mahony, Chief Marketing Officer at Media iQ. " We're also thrilled to be a gold partner for this premier event and in the company of many of the industry's indisputable heavyweights."
In addition to multiple panels and fireside chats, Media iQ will also be the presenting partner of the daily pitch workshop series led by the comedy champions Upright Citizens Brigade. This is a unique invitation-only workshop series for media agency teams to evolve their pitching skills.
During the event, Media iQ will also "own" the morning coffee truck which will be available to provide a caffeine jolt to kickstart the day for all Advertising Week attendees. The truck will be located outside of the Playstation Theater and will be available to refill attendees' coffee needs between 8:45 and 10:45 am daily, starting from Monday September 25 through Thursday, September 28.
For more information and updates on Media iQ events at Advertising Week, please visit here.
About Media iQ
Media iQ is a leading global analytics technology company that uses its superior analytical platform AiQ to unlock insights from data to drive business growth. AiQ collects, stores and processes over one trillion data points per day, providing customers with valuable insights.
Media iQ has a clear vision for clients - to inspire through insights. Its expertise is ingesting large amounts of data, modelling data to convert into insights and then actioning these insights through a variety of products and services. In short, Media iQ makes data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and unlock new revenue opportunities.
Founded in 2010, Media iQ has more than 400 staff in 12 offices globally, serves more than 650 clients, and enjoys a 92% client retention rate globally. Headquartered in the UK, it has offices across North America, Europe and Asia.
Director of Public Relations, North America
SOURCE Media iQ