NEW YORK, Sept. 19, 2017 /PRNewswire/ -- Media iQ, the leading global analytics and technology company and Global Gold Partner of upcoming Advertising Week in New York, announced that it will be participating in four marquis conference seminars during the week, all focusing on some of the industry's most contentious topics.
The company will serve as host for two seminars, both addressing aspects of the disruption and opportunities created by programmatic technology and AI in our industry.
"There's a lot of uncertainty about what role people will play in a landscape increasingly dominated by algorithms," says Paul Silver, Chief Operating Officer at Media iQ. "We're going to take an honest and insightful look at how media planning will continue to evolve and how advertisers must find new ways to inject creativity and emotion into increasingly data-driven campaigns."
On Monday, Media iQ will host "Man vs. Machine: Media Planning in an AI-Fueled World," with COO Paul Silver among the high-profile panelists. This session will explore how media planning will change in the age of real-time, dynamic marketing. Media iQ's Wednesday fireside chat with Joe Kowan, EVP of Strategy and Product, will tackle "Keeping the Creative Spark Alive in a Data Driven World," showcasing how data and creativity come together to inform the best campaign strategies.
Media iQ CMO Rebecca Mahony will take part in "Female Pressures & Opportunities: A 360 view" a panel hosted by Foresight Factory on Monday discussing issues around gender in advertising and women as professionals and consumers.
And finally, EVP of US Sales Michael Chock will delve into one of the most important topics of the week at Tuesday's "When Programmatic Buying Gets Placement Right," a panel on programmatic and brand safety hosted by Clear Channel Outdoor.
"Advertising Week is a chance to debate, discuss and get our arms around the pressing issues on everyone's minds," says Rebecca Mahony, Chief Marketing Officer at Media iQ. "All the sessions we're involved with will be worthwhile for anyone wanting a better grasp of changes ahead."
In addition to session activities, Media iQ will be the presenting partner of the daily "Art of the Pitch" series led by comedy icons Upright Citizens Brigade, a workshop for media agency teams to evolve their pitching skills. Media iQ will also serve up morning brew from its coffee truck outside the PlayStation Theater between 8:45 and 10:45 am daily, Monday-Thursday.
For more information and updates on Media iQ events at Advertising Week, please visit here.
About Media iQ
Media iQ is a leading global analytics technology company that uses its superior analytical platform AiQ to unlock insights from data to drive business growth. AiQ collects, stores and processes over one trillion data points per day, providing customers with valuable insights.
Media iQ has a clear vision for clients - to inspire through insights. Its expertise is ingesting large amounts of data, modelling data to convert into insights and then actioning these insights through a variety of products and services. In short, Media iQ makes data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and unlock new revenue opportunities.
Founded in 2010, Media iQ has more than 400 staff in 12 offices globally, serves more than 650 clients, and enjoys a 92% client retention rate globally. Headquartered in the UK, it has offices across North America, Europe and Asia.
Director of Public Relations, North America
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SOURCE Media iQ