MediaBank Signs Contract With Rentrak

PORTLAND, Ore., June 22, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an agreement with MediaBank, which provides workflow systems, analytics platforms, and agency financial tools that deliver cross-media intelligence and efficiency for media planners, buyers, and vendors, at all levels of the market.

Rentrak's TV Essentials, StationView Essentials and OnDemand Essentials reporting will be integrated with MediaBank to provide a highly granular and comprehensive tool for use in the planning, buying and posting process. MediaBank's clients will be able to seamlessly access these important datasets providing the advertising industry with more tools to efficiently buy television advertising, particularly for highly-targeted networks and on-demand programming.

"Integrating our systems with Rentrak's massive viewing databases, which cover both national and local markets as well as the on-demand platform, puts very powerful data at our clients' fingertips," said Cordie DePascale, Vice President of Product Management at MediaBank. "The integration will mutually benefit our companies' clients, as well as the industry at large."

"The inclusion of Rentrak's data on MediaBank's systems is a big industry plus and a move that will surely improve efficiencies across all media planning, buying and posting channels," said John Muszynski, Chief Investment Officer at SMGx.

"Integrating Rentrak's multi-screen measurement services with MediaBank, who is a leader in the space, provides an effective tool to more precisely explore the connection between TV viewing and consumer purchasing in order to make more targeted buys in both local and national markets," said Cathy Hetzel, Corporate President and President of the AMI division at Rentrak.

Rentrak is the television ratings database currency that measures all networks in 210 markets from over 18 million televisions nationwide. Rentrak integrates TV viewing information from the satellite, Telco and cable industries with consumer segmentation systems so advertisers can more effectively target their consumers with granular insights to reach their true consumer targets.

About MediaBank

MediaBank, the operating system for the advertising industry, provides workflow systems, analytics platforms, and agency financial tools that deliver unprecedented levels of cross-media intelligence and efficiency for media planners, buyers, and vendors, at all levels of the market. To learn why MediaBank gains the trust of some of the leading names in media buying today, visit www.MBXG.com now.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

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Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: [email protected] / [email protected]

Contact for MediaBank
Abe Mezrich
Office: 646-381-2431
E-mail: [email protected]

SOURCE Rentrak Corporation