Mediaocean And Moat Partner To Enable Transacting On Viewable Ads

NEW YORK, May 22, 2015 /PRNewswire/ -- Mediaocean, the leading software platform provider for the advertising world, and Moat, a leading MRC Accredited Analytics company, today announced that Moat MRC Accredited Viewable tracked impressions, along with other Moat Attention Metrics such as Moat's "human" signal, will be able to be transacted as a cost method in Mediaocean's Prisma platform. The integration will include mobile, display, video, and native.

This partnership is a huge leap forward as it will enable agencies and marketers to use a dedicated third party analytics platform as the new record of truth for their media transactions, rather than relying on ad servers and providers with limited capabilities for measuring beyond standard served impressions. The integration will enable Moat, with the explicit permission of the Moat customer such as an agency buyer, to push their data automatically into Prisma, where users can then holistically report, analyze, bill and invoice on human and viewable traffic within their existing workflow.

"Human and viewable is the first step to more transparent and more effective advertising," said Jonah Goodhart, CEO of Moat. "The ability to transact on these and other attention signals has been one of the most requested capabilities from Moat and we are excited to be the first to market to partner with the leading software platform provider for the industry, Mediaocean."

"As more and more ad spend shifts to digital, it's a great concern for marketers that millions of dollars are being wasted on impressions that never reach their intended audience," said Bill Wise, CEO of Mediaocean. "Integrating with Moat will allow our agency clients to see the true success of their advertising campaigns, measured in real human and viewable impressions, all within Prisma, the platform they use daily to manage the digital campaign workflow."

"Measuring exposure against impressions that are actually viewable is an important step to making digital ads more accountable and is a top priority for GroupM where we've made clear intentions to only invest in media we feel delivers the value our clients deserve," said John Montgomery, Chairman GroupM Connect, North America.  "The Mediaocean and Moat technology integration helps make reconciling viewability as efficient as reconciliation of third party ad server counts and furthers our objectives to serve our clients with the best digital media solutions available."

The agreement and technology structure between Moat and Mediaocean is in place and the two companies will be rolling out the service to mutual customers in Q3 and Q4 of this year.

ABOUT MEDIAOCEAN

Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter. 

ABOUT MOAT

Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display and video. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.

SOURCE Moat

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