SAN FRANCISCO, March 29, 2012 /PRNewswire/ -- The good news continues to roll in for digital media agency, Mediasmith. The independent media agency has acquired two new clients; creative publishing & marketing platform Blurb and eMusic, a discovery and download destination for music enthusiasts.
"Mediasmith is pleased to associate with both of these fine companies," said Mediasmith CEO and Founder David L. Smith. "Our recent new client additions will add $10MM in billings and quality revenue to our growing list of clients. Media and entertainment are important channels for Mediasmith and these two clients fit right into our sweet spot." Smith indicated that all aspects of these accounts would be handled out of San Francisco.
For both accounts, Mediasmith has been named media AOR for all media. Blurb started as a Social Media and Analytics assignment for Mediasmith in summer of 2011. Lauren Pattison, SVP, Marketing for Blurb said, "We've been impressed with Mediasmith's customer insights and focus on ROI from day one. They've been a great partner and we see the agency as a trusted extension of our marketing team.
eMusic went through a quiet RFP process last fall. Mediasmith emerged as the victor to implement both branding and DR efforts for the music service.
"Mediasmith demonstrated a clear understanding of our target audience, creative media ideas, and a passion for the Music business that made it clear they were a solid choice for us. We are very excited to be working with them," said Randy McKelvey, VP, Media for eMusic.
About Mediasmith
Mediasmith is an independent, award-winning advertising digital media agency, with expertise in media strategy, planning, execution, metrics and technology, and has always been a leader in the evolving advertising media landscape. Mediasmith services clients directly or partners with creative agencies to architect campaigns integrating traditional advertising, digital media, search, emerging platforms, social media and mobile. For more information, visit www.mediasmith.com.
About Blurb
Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb's platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb Bookify™ online bookmaking tool, Blurb's free, award-winning Blurb BookSmart® app or by using Blurb's PDF to Book workflow. Blurb's bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb's social and community features allow customers to create and share Blurb books among friends and colleagues with ease.
Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet, and media veterans who share a passion for helping people bring their stories to life. In 2010, Blurb shipped over 1.4 million books to 69 countries. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London. For more info, visit www.blurb.com.
About eMusic
eMusic is a discovery-and-download destination for music collectors. eMusic Members sign up for a monthly subscription that allows them to discover, download and own music. In addition to providing recommendations, eMusic's editorial team publishes original artist interviews, album reviews, and curated streaming radio programming. In the US, eMusic works with all of the major labels and independent labels. eMusic also sells downloadable audio books from all major audio book publishers. Headquartered in New York with an office in London, eMusic is available in the U.S., Canada, the E.U., Norway and Switzerland. eMusic.com Inc. is owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc. For more information, visit http://www.eMusic.com.
NOTE: eMusic and the eMusic logo are either registered trademarks or trademarks of eMusic.com Inc. in the U.S. and other countries. All other trademarks are the property of their respective owners.
SOURCE Mediasmith
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