Mediasmith Announces New NYC Clients: Breastcancer.org and Touch of Fabulous

SAN FRANCISCO, March 3, 2011 /PRNewswire/ -- The good news continues to roll in for digital media agency, Mediasmith.  In conjunction with the opening of their New York City office, announced earlier in February, Mediasmith has acquired two new clients: the non-profit organization, Breastcancer.org and Touch of Fabulous, an online luxury consumer goods business offering personal shopping services.

"Mediasmith is pleased to associate with both of these fine organizations in concert with the opening of our NYC office.  Breastcancer.org performs noble work and we hope to further increase their leverage with our strategies.  Touch of Fabulous brings top niche designers to the public and we look forward to helping them spread their message," said Mediasmith CEO and Founder, David L. Smith. Smith indicated that service aspects of these accounts would be handled out of San Francisco while the New York office is being built up.

Mediasmith has agreed to work on a cost-only basis as digital media agency of record for Breastcancer.org.

"We're incredibly grateful to Mediasmith for taking on Breastcancer.org's media assignment," said Breastcancer.org Director of Marketing, Karen Young.  "We're looking forward to putting Mediasmith's considerable expertise to use to help us further reach people affected by breast cancer.  For an organization like Breastcancer.org, Mediasmith's involvement will make a huge difference in helping us fulfill our mission."

For Touch of Fabulous, Mediasmith has been named media agency of record.

"We're thrilled on our one year anniversary to now have a media agency to help grow our site.  I'm very excited!" said Pamela Raley, CEO and Founder of Touch of Fabulous.

"We're very excited to be working with Touch of Fabulous because of the unique brands it represents and the opportunity to bring them to the ecommerce audience," said Mediasmith Account Manager, Aubrey Wilcox, who will be the lead on Touch of Fabulous.

About Mediasmith

Mediasmith is an independent, award-winning advertising digital media agency, with expertise in media strategy, planning, execution and metrics, and has always been a leader in the evolving advertising media landscape.  Mediasmith services clients directly or partners with creative agencies to architect campaigns integrating traditional advertising, digital media, search, emerging platforms, social media and mobile.  For more information, visit www.mediasmith.com.  

About Breastcancer.org

Breastcancer.org is the #1 online resource for breast health and breast cancer information and support, with more than 6,000 pages of expert-reviewed information and a robust, dynamic peer support community. A non-profit organization, Breastcancer.org receives more than 10 million visits each year from around the world.

About Touch of Fabulous

TouchofFabulous.com provides boutique shopping online by featuring unique emerging designers, a service of tracking down those hard-to-find and luxury items featured in the fashion magazines, and sought-after trunk shows for women who appreciate individual style.

There are three aspects to the site: "Share" the online community, "Style" the personal shopping/stylist aspect, and "Shop." Launched in February 2010, Touch of Fabulous is headquartered in New York.  For more information, visit www.TouchofFabulous.com.

SOURCE Mediasmith