SAN FRANCISCO, April 22 /PRNewswire/ -- San Francisco based media agency Mediasmith announced today the appointment of John Cate as EVP and General Manager. Cate will assume media management responsibilities in addition to joining the Mediasmith Executive Committee. Cate offers years of executive level agency experience to the Mediasmith management team. He has expertise in integrating traditional and digital media, and has worked with a diverse array of clients, including packaged goods, enterprise technology, financial services, consumer electronics, and retail.
"We are pleased to have someone of John's breadth come on board to round out our management team," said Mediasmith CEO and Founder David L. Smith. "This effectively opens up a new era for Mediasmith. We have many exciting announcements that will follow over the next several months."
Cate has worked in the industry for more than 20 years. He previously held the role of EVP and General Manager for Carat/Aegis PLC. He has also been the VP Media Director for Leftfield PLC, TBWA Chiat/Day, Ketchum, and was Assistant Media Director for McCann Erikson.
"I'm proud to join Mediasmith, an agency that's so widely admired for innovation in media," said Cate. "I am looking forward to working with David and the management team to develop the next generation of media agency."
Mediasmith is a globally recognized digital advertising media agency with expertise in targeted media planning, execution and measurement, integrating Web Display with Social Media, Emerging Media Technologies, and Search. With 20 years of experience servicing clients directly or partnering which creative agencies, Mediasmith designs award winning communication distribution strategies that drive high value customers to interact with a company's brands while maximizing ROI. For more information, visit www.mediasmith.com.