SAN FRANCISCO, July 28, 2011 /PRNewswire/ -- San Francisco based media agency Mediasmith announced today that Board of Directors member Preston Bealle is joining the company on a full-time basis as SVP, Director, New York. Bealle will assume New Business Development responsibilities on a national basis with emphasis on New York. Bealle has a strong track record in advertising and the digital marketplace with years of executive level agency, client and site side experience which he brings to the Mediasmith management team. His expertise includes account management and digital advertising. On the site side, he has grown multiple companies to an acquisition path, including Jumbo.com, Homeworkcentral.com, Babygear.com, Gorp.com, and a group of legal document stores. He has worked with a diverse array of clients, including Hanes/L'eggs hosiery, Skippy peanut butter, Hellman's mayonnaise, Nabisco Life Savers, General Mills cereals and flour, Clorox, Hewlett-Packard, Time Inc., GM, Merrill Lynch, IBM and Colgate.
"We are excited that Preston has joined Mediasmith on a full time basis. His track record, both in business development and on the strategic side is unparalleled. He is a great addition to our team and is clearly the right person to take our New York effort to the next phase," said Mediasmith CEO and Founder David L. Smith.
Bealle's agency experience is at large ad agencies in NY and San Francisco, including JWT/NY, Dancer Fitzgerald Sample NY-LA-SF and back to NY, and Saatchi/NY. He was the first director of online advertising at any agency, at Poppe Tyson/NY.
"I've long felt this is the best interactive agency around, and I've seen most of them," said Bealle. "Mediasmith is a great fit for NY clients who need leading-edge interactive expertise coupled with knowledge and deep experience in all media."
Mediasmith is an independent, award-winning digital advertising media agency, with expertise in media strategy, planning, execution and metrics, and has always been a leader in the evolving advertising media landscape. We service clients directly or partner with creative agencies to architect campaigns integrating traditional advertising, digital media, search, and emerging platforms. We have embraced the web since 1995. For more information, visit www.mediasmith.com.