Mediasmith Names Griselda Fernandez Vice President, Media Director

Largest Independent Digital Media Agency in the U.S. Promotes Media Director

Dec 05, 2012, 15:57 ET from Mediasmith

SAN FRANCISCO, Dec. 5, 2012 /PRNewswire/ -- Mediasmith, the leading independent digital media agency., announced today the promotion of Griselda Fernandez to the role of Vice President, Media Director to expand her leadership of the media department, client relations and company culture.

Fernandez joined Mediasmith one and a half years ago as a Media Director. During her tenure, she has excelled in managing multiple media teams, adding new and more powerful programs to client efforts, and leading collaborations with creative agencies. Her work was instrumental in securing Mediasmith's eMusic business, when she presented new and valuable solutions to eMusic during the late 2011 review.

"Upon joining the team, Griselda immediately made her mark on our media product and agency culture," said Mediasmith President, John Cate. "Her outstanding knowledge of media and marketing, combined with her enthusiasm and creativity, are a powerful mix." 

Given her accomplished background in integrated marketing, Fernandez will lead the way in developing creative and accountable solutions that incorporate traditional and new multimedia platforms seamlessly. 

"Griselda never stops raising the bar and this promotion is a direct reflection of her outstanding leadership both within and outside of the media team," said Mediasmith CEO and Founder, David L. Smith.

At Mediasmith, Fernandez has developed strategic solutions for brands such as Citrix Online for GoTo Meeting and other services, The National Geographic Channel, eMusic, NetApp and others.  She is an expert in delivering valuable solutions that achieve client goals, while improving the consumer's experience.

"I feel very fortunate to not only work with such a talented and passionate group of media professionals, but also be part of an innovative leadership team that is instrumental in evolving the media industry.  I am honored to expand my role at Mediasmith and continue to do great work for the agency and our clients."

Fernandez's previous media agency experience includes the largest holding companies in San Francisco, including: Universal McCann, Zenith Optimedia, DraftFCB, and OMD.

About Mediasmith 
Mediasmith is an independent, award-winning, digitally focused media agency with expertise in media strategy, planning, execution, metrics and technology. Mediasmith services clients directly or in partnership with creative agencies to architect campaigns integrating traditional advertising, digital media, search, emerging platforms, social media and mobile. Founded in 1989 by David L. Smith and Karen T. McFee, the agency has received multiple awards for pioneering digital media campaigns and is known for working with major industry associations to set standards and best practices.  For more information, visit  

SOURCE Mediasmith