SAN FRANCISCO, April 28, 2011 /PRNewswire/ -- Mediasmith is pleased to announce the promotion of EVP/GM John Cate to EVP/COO. In this role, John will have responsibility for the total agency P&L. While he has been concentrating on the Media Group, all agency departments will now report up through their managers to John.
"This is reflective of the responsibility that John has taken on in his year at Mediasmith," said Mediasmith CEO and Founder, David L. Smith. "This is well deserved and we are fortunate to have someone as valuable as John. This elevation further strengthens the C suite at Mediasmith, enabling us to further our reach into new strategic arenas," Smith continued.
John Cate has worked in the advertising industry for more than 20 years and offers expertise in traditional and digital media strategy and agency operations. Cate previously held the role of EVP and General Manager for Carat/Aegis PLC. He has also been the VP Media Director for Leftfield PLC, TBWA Chiat/Day, and Ketchum Advertising, and was Assistant Media Director for McCann Erikson.
Mediasmith is an independent, award-winning digital advertising media agency, with expertise in media strategy, planning, execution and metrics, and has always been a leader in the evolving advertising media landscape. Mediasmith services clients directly or partners with creative agencies to architect campaigns integrating traditional advertising, digital media, search, emerging platforms, social media and mobile. For more information, visit www.mediasmith.com.