SAN FRANCISCO, July 8 /PRNewswire/ -- San Francisco based media agency Mediasmith took home Best Digital Media Plan of the Year at the sfBIG 2010 BIG Star Awards on June 24th for its Haiti Earthquake Relief campaign for World Vision. The San Francisco Bay Interactive Group (sfBIG) held its first ever BIG Star Awards, recognizing the best among local agencies, ad campaigns, and industry leaders. Mediasmith's campaign for World Vision ranked top among other campaigns including finalists Mediasmith's SEGA Iron Man 2 campaign and Universal McCann's Bing campaign.
"We are so pleased to be recognized for our digital media planning prowess, the heart of Mediasmith's offerings," said Mediasmith CEO and Founder David L. Smith. "It's especially gratifying for our World Vision group to win for the Haiti campaign where they literally worked 24/7 to help raise tens of millions of dollars in less than a month."
On January 12, when Haiti was devastated by the 7.0 earthquake centered at Port de Paix, Mediasmith was tasked with raising funds for the disaster relief. In less than an hour, the search campaign was live, followed by display in less than a day, rapidly deploying a unified campaign to reach prospective donors. World Vision's already in-place local Haiti field teams and tremendous traffic driven to the World Vision site eclipsed other charities in the same time period.
Other sfBIG BIG Star Awards were given for top creative, media, mobile, social, and local agency campaigns, along with the next "BIG" stars and a lifetime achievement award given to John Durham. For the full list of the winners, visit sfBIG's website at https://www.sfbig.org/node/41.
In just the first 180 days since the earthquake, World Vision has distributed food to more than 1.6 million people, implemented water and sanitation activities in 35 camps and much more.
Mediasmith is a globally recognized digital advertising media agency with expertise in targeted media planning, execution and measurement, integrating Web Display with Social Media, Emerging Media Technologies and Search. With 20 years of experience servicing clients directly or partnering with creative agencies, Mediasmith designs award winning communication distribution strategies that drive high value customers to interact with a company's brands while maximizing ROI. For more information, visit www.mediasmith.com.