Medical Alarm Concepts Lands Unique Financing Package - Plans TV Advertising Schedule Announcement

KING OF PRUSSIA, Pa., Dec. 22, 2011 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQ:MDHI.PK) today announced that it has secured a unique financing package that will significantly enhance cash flow and lead to accelerated  profitability as the Company, in conjunction with its media partner, returns the MediPendant™ to television for a long term advertising campaign. MediPendant™ is a patented personal medical alarm system with technology that enables the user to speak and listen directly through the pendant, no matter where the user may be in and around their home.

As has been previously announced, the Company has partnered with Harrington Multi Media Marketing LLC, which is one of the most successful direct response marketers in the country.  Under the terms of that agreement, the media partner will incur the cost of television commercial production and media purchasing. The new financing will allow for nearly the full monetization of each new customer up front, providing strong cash flow for the venture almost immediately.

Company officers commented, "The personal medical alarm space generates a significant amount of revenue for the big companies involved in the sector.   The management of cash flow can be tricky however, as most customers would like the option to pay for the service on a monthly contract basis rather than paying for all future services up front.  The finance program we have secured mitigates this, by allowing us to receive the net cash flow for almost the entire agreement up front. Simply put, it's a great deal for our company and our investor base, as it should allow us to grow much more quickly, as well as offer us stability to the bottom line."

MediPendant's™ patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time.  Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator and/or has requested assistance.

 "Over the past few months we have seen a meaningful increase in business with many of our strategic partners also showing greater demand.  We have recently announced distribution agreements with large, national retailers, which we believe will further increase demand for our two-way voice medical alarm device.  Our proposed merger with First Fitness Nutrition is progressing, which should allow the combined organizations to produce in excess of $10 million in revenues during the next calendar year.  We expect to return the MediPendant™ to the television airwaves during very early January, and plan to make the announcement of the actual air times and broadcast channels shortly after the New Year's holiday.  As we indicated in our press release on November 21^st, we are in the process of forecasting a conservative 30,000-piece order of additional business for the 2012 calendar year, for which we are in the final stages of the contracting process.  We are very excited about our prospects for both the short and long term as our business accelerates and as our new initiatives get underway."

About Medical Alarm Concepts

Medical Alarm Concepts Holding, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace.  MediPendant's™ patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time.  Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if they are not within a short range of the base station.For more information, please visit our website at http://www.medalarmco.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
(877) 639 2929 x 113

SOURCE Medical Alarm Concepts Holding, Inc.