Medical Alarm Concepts(TM) Selects YesDTC as its Direct Response Television (DRTV) Marketing Representative for MediPendant(TM)

PLYMOUTH MEETING, Pa., May 25 /PRNewswire-FirstCall/ -- Medical Alarm Concepts Holding, Inc. (OTC Bulletin Board: MDHI), manufacturer of the MediPendant™, the only fully-monitored medical alarm system that allows you to speak and listen directly through the pendant, announced today it has selected YesDTC Holdings, Inc. (OTC Bulletin Board: YESD) to be the Company's representative to market its innovative, patented MediPendant™  medical alarm device via direct response television (DRTV).  

YesDTC is a direct-to-consumer global distributor and marketer of consumer goods and products.  Additionally, as part of its strategy to market and sell innovative consumer products via customized DRTV campaigns, YesDTC maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials.  

As part of the agreement, YesDTC has become the primary U.S. representative with DRTV marketing rights to the innovative, patented, MediPendant™ alarm system.  YesDTC will begin production on the custom designed marketing campaign immediately, an effort that is being financed by Medical Alarm Concepts™.  Test marketing and rollout of the DRTV campaign is expected to begin in about 60 days.

Joe Noel, CEO of YesDTC Holdings, Inc., commented, "We know that several other companies offer personal emergency response products through a DRTV format and, for the most part, these campaigns appear to be highly successful.  We believe that the superior MediPendant™ technology, coupled with the extensive DRTV experience of Schulberg Media Works, could potentially overtake the sales of existing competitors that are well-known within the industry."

Medical Alarm Concepts™ offers a unique, patented medical emergency alarm system that is different from all other personal emergency response (PERS) systems on the market today.  MDHI's MediPendant™ product offers several revolutionary and highly desirable features, including the ability to speak and listen to the operator directly through the pendant, an extended range of up to 600+ feet from the base station, which enables the user to move virtually anywhere in or around their home, and a call center staffed around the clock with EMT-certified operators.  

Additionally, MediPendant's™ advanced call center technology allows for three-way calling between the operator, the user, and the dispatched first responders and/or a friend and family member. Currently, no other available PERS systems offer the benefit of three-way voice conferencing directly through the pendant. Finally, EMT-certified operators are guaranteed to stay on the line with the MediPendant™ user until the problem is resolved or help arrives.

Howard Teicher, Founder, Chairman and CEO of Medical Alarm Concepts™ commented, "We are very excited to partner with YesDTC for DRTV marketing and believe this campaign will be a significant success for our business.  We continue to promote the fact that the MediPendant™ is superior to other PERS solutions on the market, and that this differential will enable our product to excel in the marketplace. We have taken the existing technology that has been around for over 20 years and made the improvements necessary to take it to the next level," says Teicher.

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space.  YesDTC combines both the creative talents and financial acumen in order to create a total package for direct-to-consumer marketing programs.  Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials.  SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognition.  Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others.

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties.  These include statements about our expectations, plans, objectives, assumptions or future events.  You should not place undue reliance on these forward-looking statements.  Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission.  We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

SOURCE Medical Alarm Concepts Holding, Inc.