Medical Devices Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry
NEW YORK, Dec. 15, 2014 /PRNewswire/ -- Product Synopsis
"Medical Devices Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry" is a new report by Canadean that analyzes how medical devices industry supplier companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014. Additionally, this report presents comparative analysis between four years of survey results (wherever applicable). This report provides the current size of the marketing and advertising budgets of global medical devices industry suppliers and how their spending will change, providing an insight into global marketing behaviour. In addition, the report identifies future growth of global medical devices industry buyers and suppliers, and MandA activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading medical devices industry companies. The report provides data and analysis on global medical devices industry suppliers' media spend, marketing and sales strategies and practices, and business planning within the global medical devices industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global medical devices industry. The report also identifies global medical devices industry buyers' and suppliers' future growth, MandA, and investment expectations.
What is the current market landscape and what is changing?
Executives from the global medical device industry anticipate an increase in consolidation, with 55% of respondents projecting an increase in merger and acquisition (MandA) activities in 2013.
What are the key drivers behind recent market changes?
MandA is driven by the need for favourable product development and commercial product performance, a surge in demand for more sophisticated medical equipment, high patient expectations, stringent legislation, and rising living standards.
Read the full report: http://www.reportlinker.com/p01517627-summary/view-report.html
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