ALISO VIEJO, Calif., April 11, 2011 /PRNewswire/ -- Medical Insight, Inc., a progressive media company specializing in medical aesthetics, announced today that it will debut THE Asian Aesthetic Guide™ at the World Congress of Dermatology held in Seoul, Korea. This new publication, directed toward aesthetic physicians, provides the latest information on emerging aesthetic treatments and products.
THE Asian Aesthetic Guide, available in both print and online formats, joins a family of leading Medical Insight trade publications. THE Aesthetic Guide® and THE European Aesthetic Guide™ are widely considered the most influential journals in the field of medical aesthetics, with over 60,000 readers in the U.S. and Europe. Medical Insight also produces a highly successful medical education meeting and commercial exhibition, THE Aesthetic Show™, held in Las Vegas. Now in its fifth year of operation, this unique show attracts thousands of aesthetic physicians and industry executives. In addition, Medical Insight collects and reports industry data on procedure volume and revenues, product sales, new product introductions, market forecasts and trend analysis.
According to publisher Michael Moretti, "In preparing our first industry report on the market for aesthetic procedures and products in Asia, we were impressed by the explosive growth taking place in this region. Sales of aesthetic products and equipment are expected to grow by 13.8% per year through 2014. The market for neurotoxins and dermal fillers alone is growing at 16%. Couple this growth with strong demand on the part of physicians for information and continuing education, and the need for a publication such as THE Asian Aesthetic Guide becomes clear."
Mark Tager, M.D., editor of THE Asian Aesthetic Guide, points to another reason driving the creation of this new journal. "The Asian aesthetic for the face and body, as well as the response of Asian skin to devices, topicals and injectables is unique. Not only must this perspective be emphasized, but also physician procedures, processes and practices must take this into account. Many leading physicians throughout Korea, Hong Kong, Japan, China and Southeast Asia have enormous expertise on best practices. THE Asian Aesthetic Guide is designed as a forum for sharing this information."
This sharing is expected to reach a zenith at the World Congress of Dermatology in Seoul, May 24-29, 2011. Held only every four years in differing global locations, this conference is expected to draw more than 10,000 dermatologists, with a majority coming from Asia. Medical Insight will be providing complimentary copies of THE Asian Aesthetic Guide to all attendees.
Medical Insight, Inc., a progressive media company specializing in medical aesthetics, produces the leading trade publications and live events in this sector. THE Aesthetic Guide, published by Medical Insight, is widely considered the most influential journal in the field of medical aesthetics, with over 60,000 readers in the U.S. and Europe.
Founded by Michael Moretti in 1993, Medical Insight collects and reports industry data on procedure volume and revenues, product sales, new product introductions, market forecasts and trend analysis. For information on research services offered by Medical Insight, visit www.miinews.com.
Contact: Michael Moretti
Medical Insight, Inc.
SOURCE Medical Insight, Inc.