Medifast Enlists Medallia to Further Customer Satisfaction

Medifast rolls out Medallia customer feedback system to support new L.O.V.E. program designed to deliver positive customer experiences

Jun 06, 2013, 09:00 ET from Medallia

PALO ALTO, Calif., June 6, 2013 /PRNewswire/ --Medallia® (, the global leader in SaaS Customer Experience Management (CEM) solutions, announced today that it is partnering with Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, to help facilitate its ongoing commitment to provide the best customer service and client satisfaction.


"We are very pleased to introduce our new customer feedback system in partnership with Medallia," said Brian Kagen, Executive Vice President and Chief Marketing Officer, Medifast, Inc.  "As our clients work towards their health and weight loss goals, the insights they share are invaluable in helping Medifast continually find new and better ways to exceed our clients' needs and expectations."

In March 2013, Medifast partnered with Medallia to launch its L.O.V.E. (Listen, Observe, Validate and Enhance) client feedback program designed to better understand client satisfaction levels and to continually optimize the Medifast experience based on the insights gained. 

"We're very proud that Medifast, a company focused on creating and sustaining relationships with its customers, has chosen Medallia to help engage directly with customers and understand and act on their feedback," said Borge Hald, co-founder and CEO of Medallia. "Medifast is wisely investing in new systems, products and services to continue to deliver the highest level of customer support."

Medifast products and programs have been recommended by over 20,000 doctors since 1980. Clients can expect to lose 2-5 pounds per week for the first two weeks and 1-2 pounds per week thereafter on the Medifast 5 & 1 Plan.  For more information, visit

Medifast Contact: Janet Reinhardt, ICR on behalf of Medifast, (646) 277-1225, Tonja Jones, Medifast, (443) 379-5012,

Medallia Contacts: Michelle de Haaff, Medallia, (650) 321-3000, Lisa Hawes, Sterling Communications, (408) 884-5155,

About Medifast Medifast (NYSE: MED) is the leading easy-to-use, clinically proven, portion-controlled weight-loss program. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) the Take Shape For Life personal coaching -division, 3) Medifast Weight Control Centers, and 4) a national network of physicians. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information, log onto

About Medallia Medallia is the customer experience management company. Founded in 2001, the company is trusted by the world's leading brands including Best Western, Four Seasons, Gold's Gym, Sephora, Sony, and Verizon to improve customer experiences. Medallia provides a SaaS-based software platform, which captures feedback across Web, social, mobile, and contact center channels, analyzes it in real-time, and enables companies to take action to drive relentless improvement of business performance. Learn more at and follow the company at, on Twitter @Medallia, and on

SOURCE Medallia