Medium Giant Named Agency of Record for Tire Discounters

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Feb 04, 2025, 10:00 ET

Tire Discounters consolidates marketing services with Dallas agency after competitive review

DALLAS, Feb. 4, 2025 /PRNewswire/ -- Medium Giant, an integrated creative marketing agency, is thrilled to announce its appointment as the agency of record (AOR) by Tire Discounters, the largest, independent family-owned and operated automotive service provider in the United States.

In this new partnership, Medium Giant will lead in developing and executing comprehensive advertising strategies that elevate Tire Discounters' brand presence and deepen connections with its customers. The scope of work will include creative development, media buying, content marketing, and customer relationship management (CRM) initiatives across the entire Tire Discounters family of brands, including Chip's Auto Glass, Carriage House Carwash, and Butler Tire & Wheels.

"We are honored to partner with Tire Discounters and their family of brands," said John Kiker, president of Medium Giant. "They are a family-owned business — and doing right by their customers has never been lip service. They walk the talk and offer a combination of value and service their competition simply can't match — all with a refreshing dose of light-heartedness."

Tire Discounters highlighted Medium Giant's focus on storytelling, performance, and the ability to deliver integrated experiences across all channels as "a perfect match for our company."

"This is an exciting moment for my family and our growth story," said Anna Wood, senior vice president of Tire Discounters and second-generation owner. "At Tire Discounters we have always prided ourselves on our creative advertising, and of course, helping our customers protect their vehicle investments. We have done this for nearly 50 years by simply doing what's right and ensuring we always send our customers out the door with more."

Kiker added: "Our agency looks forward to building a lasting partnership with Tire Discounters and achieving shared success."

About Medium Giant

Medium Giant, with offices in Dallas, Texas and Tulsa, Oklahoma, is an integrated creative marketing agency with a leading roster of world-class brands and companies. It is dedicated to designing, creating, and delivering stories that drive customers to act and includes a team of more than 100 creative storytellers applying this sensibility to clients' business acumen. Medium Giant is a wholly owned business of DallasNews Corporation. For additional information, visit mediumgiant.co.

About Tire Discounters
Tire Discounters was founded by Chip Wood in 1976 in a small gas station on Cincinnati's east side, and is still family-owned and operated. Chip remains the sole owner and company chairman, but over the past several years has been smoothly transitioning to the second generation of leadership. President Jamie Ward, a valued employee for more than 25 years, is now the driving force in the company day-to-day, working closely with Chip's children, Anna, Steven, and Evan Wood, to help them learn the business from the ground up. Tire Discounters is the nation's largest, 100% family-owned and operated independent tire provider and is growing rapidly.

The downtown Cincinnati-based company leads the way in providing unique and innovative customer benefits designed to make tires last longer and maximize the overall performance of a vehicle. Tire Discounters' ASE-certified technicians provide routine automotive repair and factory scheduled maintenance.

Tire Discounters currently employs more than 2,300 people in over 200 locations in Ohio, Kentucky, Indiana, Tennessee, Georgia, Alabama, North Carolina, and Virginia. Tire Discounters ranks 31st on the Courier 100, the Cincinnati Business Courier's list of the largest private companies in the region. It also operates distribution centers, located in Sharonville, Ohio; Mt. Juliet, Tennessee; and Atlanta, Georgia. The Tire Discounters family of businesses includes Butler Tires of Atlanta, Chip's Auto Glass, Carriage House Car Wash, Performance Discounters, Leete Tire, and TD/EV.