Medsender Launches Agentic Referral Management for Specialty Practices

Patients hear from the practice within minutes, not days.
In early use, 4.8 times as many referrals became booked appointments.

NEW YORK, Oct. 13, 2026 /PRNewswire/ -- Medsender today launched Agentic Referral Management, software that reads incoming referrals in under 30 seconds, contacts each patient by text and email, then by phone if needed, within minutes, and turns more referrals into booked appointments. Practices pay only for appointments that get booked. At the first Anne Arundel Dermatology location to go live, the share of referrals that became booked appointments rose from 10% to 48% in the first month, with no added staff.

Referrals are the largest source of new patients for most specialty practices, and many never make it to the schedule. The breakdown is administrative, not clinical. A referral arrives as a fax or a document, waits for a staff member to open it, gets keyed into the EHR by hand, and then sits in a queue until someone has time to call the patient. Each handoff adds a day, and the longer a patient waits to hear from the practice, the less likely they are to answer the phone or book at all. Practices whose referral volume grows faster than their front-office headcount don't lose demand right away. They lose the ability to act on it, and over time, referring providers start sending patients somewhere else.

How Agentic Referral Management works

1. The software reads each incoming referral and extracts patient demographics, insurance, the referring provider, and the reason for the visit.
   
   
2. It texts the patient a booking link minutes after the referral arrives, followed by an email and then a phone call.
   
   
3. Once the patient books, the referral posts to their record in the EHR, with no manual data entry. Referring providers stay up to date on the referral status and receive a post-visit summary.
   
   
4. Only the exceptions, such as a patient who does not respond, reach the practice's staff.

Why it works

Two things drive the higher conversion rate. The first is speed. A patient contacted within minutes of the referral still expects to hear from the practice. A week later, many have booked elsewhere or given up.

The second is convenience. Each text and email includes a booking link, so patients can schedule at 9 p.m. from their phone instead of trading voicemails with the front desk during business hours. Patients who don't book get a phone call.

Medsender works with any EHR, so practices do not need to replace the systems they already run. Implementation takes two to four weeks and requires no change to how referring offices send referrals.

"This work is already happening in every practice. It is just happening by hand," said Zain Qayyum, founder and co-CEO of Medsender. "Someone opens the fax, types the patient into the system, then starts dialing and leaving voicemails. That is a day of work, sometimes three. The software does it in minutes. What the team sees is a booked appointment instead of a stack to work through, and the handful that need a person get one."

Early results

Anne Arundel Dermatology operates 110 locations with 325 providers. The first of those locations to go live on Agentic Referral Management is in early deployment. In its first month, referral conversion rose from 10% to 48%, 4.8 times the prior rate, without changing staffing.

"We are getting more referred patients on the schedule, and we did not add anyone to do it," said Brittany Dimitri, director of operations support at Anne Arundel Dermatology. "My coordinators spend their time on the referrals that actually need a person instead of typing in the ones that do not."

Availability

Agentic Referral Management is available now to practices across specialties, including dermatology, ENT, ophthalmology, orthopedics, gastroenterology, and multi-specialty groups. Practices can schedule a 30-minute demo at medsender.com.

About Medsender

Medsender helps medical practices grow without adding staff. It's one integrated system that automatically processes every incoming fax, turns referrals into booked appointments through Agentic Referral Management, handles inbound patient calls, and helps practices recapture lost patients. Practices get full visibility from the first fax through to the scheduled appointment, with everything synced to their EHR. Medsender is HIPAA-compliant, SOC 2 Type II compliant, and integrates directly with ModMed EMA, athenaOne, NextGen, AdvancedMD, EZDERM, Tebra, and dozens of other EHR platforms. More than 1,000 clinics trust Medsender to manage their front-office workflows. Learn more at medsender.com.

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SOURCE Medsender