Meet BeLive, the Better Tasting Gummy Supplement Brand Helping Families Build Healthier Habits All Year Long, During Cold & Flu Season and Beyond

From everyday health to seasonal immune support, BeLive's great-tasting, high-quality formulas make daily wellness routines enjoyable and effortless for the whole family

KEY POINTS:

• BeLive is a fast-growing gummy supplement brand providing better tasting daily wellness for the whole family all year long, during cold and flu season and beyond.
• BeLive gummies make daily supplementation enjoyable and effortless with delicious formulas that deliver on taste and benefits to help people easily stick with their wellness routines.
• Each BeLive product is thoughtfully formulated with superior quality ingredients and essential vitamins, made with no synthetic colors or dyes and free from common allergens.
• BeLive's best-selling gummy portfolio includes Magnesium Glycinate, Elderberry Vitamin C, Turmeric Ginger with Black Pepper, Iron, Vitamins D3 + B12 and more. BeLive's full product lineup is available online at BeLiveStore.com, Amazon and Walmart.com.
• BeLive is part of Healthily — a global health and wellness company family-founded in 1990, meaning each BeLive gummy is backed by world-class R&D, rigorous pharmaceutical standards and decades of manufacturing experience.

ROCKVILLE, Md., Nov. 2, 2026 /PRNewswire/ -- BeLive, a fast-growing gummy supplement brand, is helping families build healthier habits with daily wellness solutions that taste great and are designed to make consistency easier. As cold and flu season puts immune health top of mind, the brand is encouraging families to think beyond reactive wellness and build daily routines that support their health year-round, long before symptoms strike.

Research shows it takes an average of 66 days for a new behavior to become automatic, with consistency being one of the biggest challenges*. Recognizing wellness routines are only effective when they stick, BeLive is leading a shift away from traditional pills and supplement routines that feel like another task on the to-do list. By combining craveable flavors, powerful formulas and superior ingredients in gummies people actually look forward to taking, BeLive is redefining what consumers can expect when it comes to daily supplementation.

While cold and flu season serves as an important reminder to prioritize immune support, BeLive's best-selling portfolio** is designed to help families (ages 4+) build wellness habits that last well beyond the season, including:

• Highly absorbable Magnesium Glycinate in a delicious sour pineapple gummy to help support relaxation, reduce stress and promote calm, restful sleep for daily mood-boosting support and muscle recovery.
• Raspberry-flavored Elderberry Vitamin C gummies that step up the immunity game with a vitamin-packed, double-strength formula to support overall health. 
• Turmeric Ginger with Black Pepper gummies provide a source of powerful antioxidants and anti-inflammatory ingredients in a delicious tropical flavor. 
• Iron gummies in a tasty grape flavor provide gentle iron support with added Vitamins A, C, B and zinc for energy. 
• Powerful strawberry-flavored Vitamin D3 + B12 is a flu season essential gummy that boosts overall immunity while supporting strong bones, muscles and heart.

Each BeLive formula is made with thoughtfully-selected ingredients and essential vitamins, with no synthetic colors or dyes and free from common allergens, so consumers don't have to choose between products they trust and products they enjoy. With clean formulations backed by lab-tested quality, BeLive's great-tasting gummies make daily supplementation fun, effortless and easy to maintain for the whole family.

"Maintaining healthy habits can feel like a chore, especially during cold and flu season. At BeLive, our goal is to empower families to thrive year-round by providing wellness support that fits seamlessly into everyday life," said Tyson Johnson, President of BeLive. "We know that the best supplement routine is the one you and your family will maintain, which is why we're focused on creating gummies that are effective and delicious without sacrificing quality. That's where real wellness habits are formed, and that's what BeLive is committed to delivering."

BeLive is part of Healthily, a global health and wellness company family-founded in 1990 and headquartered in the U.S. with deep roots in Europe. This heritage means every BeLive gummy is backed by world-class R&D, rigorous pharmaceutical standards and the kind of manufacturing that only comes with decades of experience.

With more than 100,000 5-star reviews and over 4 million units sold, BeLive's best-selling gummies are proven family-favorites for daily wellness. The brand's full product line-up is available for purchase at BeLiveStore.com and on Amazon, Walmart.com. Keep an eye on BeLiveStore.com and follow BeLive on social @takebelive for some exciting news in the new year.

About BeLive
BeLive is a gummy supplement brand dedicated to helping individuals and families thrive with better tasting daily wellness. Through its best-selling product portfolio, the brand makes healthy habits fun, effortless and easy to stick with by pairing craveable flavors with superior ingredients and credible formulas. Designed for real-life routines, BeLive's gummies are thoughtfully formulated to support wellness for every need from women's health and immunity to stress relief and gut health. All BeLive products are manufactured in cGMP-certified facilities, and as part of Healthily, the brand is backed by decades of expertise with a commitment to quality, innovation and trust. For more information, visit BeLiveStore.com.

About Healthily
Healthily is an international family of consumer health companies and a leader in health and wellness innovation. Founded as USP in the United States in 1990, Healthily has grown to encompass 46 brands across 20 markets in Europe and North America and is the #1 company for OTC and supplements in Poland. Healthily's portfolio includes over-the-counter medicines, supplements and wellness products for pain relief, cold, cough & allergy, gut health, mobility, women's health and everyday wellness. Guided by a simple mission, "You and your health at the heart of everything we do," Healthily creates and grows trusted consumer health brands used by millions every day. Learn more at healthily.com.

*Source: American Council on Science and Health, "The 21-Day Myth: How Habits Really Form," March 3, 2025

**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Media Contacts:
Brittni Wade, Agency H5
[email protected]

SOURCE BeLive