Meet the New Era of Impress Nails: Better Fit, Better Wear, Better Than Ever

The #1 no-glue mani brand* relaunches with benefit-rich upgrades for all press-on nail lovers

PORT WASHINGTON, N.Y., Nov. 12, 2026 /PRNewswire/ -- Impress, the top no-glue manicure-pedicure brand, is getting a major refresh—reimagined with a better fit, better wear & better experience.

For over a decade, Impress has led the no-glue nail category. Now, the #1 no-glue nail brand is raising the bar once again. To deliver a better no-glue manicure, Impress listened to consumers and invested in research to identify opportunities to improve fit, comfort, and wear.

These insights informed key product enhancements, including an expanded size range of 32 nails across 16 sizes, enhanced nail molds, more accent nails, and a nourishing, biotin-infused adhesive. Together, paired with its existing patented slit-cut technology designed to hug natural nails, these upgrades deliver a more natural fit, improved comfort, and up to 10 days of secure wear.

To make finding the right set even easier, Impress has streamlined its collection into two distinctive tiers. Offering styles for every mood, every moment:

• Impress essential: French tips, solid colors & everyday designs for daily style.
• Impress premium: Magnetic, chrome & elevated designs for fashion-forward moments.

"We're raising the bar for no-glue manicures with our biggest product innovation yet," said Kristin Giarrusso, Global Marketing Director at Kiss Products, Inc. "Everything we've changed is rooted in what our consumers told us they wanted most: more choice, a better fit, and even better wear. From an expanded size range and more accent nails to our new biotin-infused adhesive, the new Impress is designed to make an effortless manicure even better."

The Impress relaunch is supported by a cohesive "Better Than Ever" digital & social campaign, reinforcing the brand's mantra, "Made for Every Moment." Through the campaign, Impress showcases how its no-glue press-on nails keep up with consumers' lives, delivering a fast, easy, effortless manicure for every mood and every moment.

For the first time, Impress took an online-first approach, launching exclusively on TikTok Shop on October 13, supported by the largest affiliate creator program in the brand's history.

The TikTok Shop launch has built early momentum for the brand's biggest evolution yet.

As of November 2, the new Impress is available at impressbeauty.com, with a rollout across major retailers, including Ulta, Target, Walmart, CVS, and Amazon, continuing throughout the month.

Follow Impress Nails on Instagram & TikTok at @ImpressNails

About Impress Beauty:
Impress Beauty was created as the ultimate DIY solution. Offering the perfect finishing touch for any look. Our manicures, pedicures, and lashes all feature our signature no-glue-needed technology, for confidence-boosting self-care that's always effortless. Impress strives to provide high-quality ready-to-wear false nails and lashes, in timeless & trending styles, designs, and colors at affordable prices you can feel good about.

* Source: Circana, Total US – MULO+, KISS Nail Products Custom Retailer Scan Data for No-Glue Mani Artificial Nails, Dollars, BCY 8.23.2026

SOURCE Kiss Products Inc.