Mega TV Announces the Appointment of CARLOS HERRERA as Sales Manager
MIAMI, Nov. 1, 2010 /PRNewswire/ -- Mega TV, the television entity of Spanish Broadcasting System, Inc. ("SBS") (Nasdaq: SBSA) has named Carlos Herrera, Sales Manager in charge of the Infomercial Sales Department on both a local and national level.
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Infomercials are Advertiser paid programs, approximately 15 or 30 minutes in length, aired on the station. Infomercials allow Advertisers to showcase their respective products and/or services exclusively to our viewing audience. Given SBS' state-of-the-art HD Broadcasting studios in Miami, in conjunction with our highly qualified technical and production staff, Mega TV is able to offer this unique in-house service to its Advertisers.
Born in Bogota, Colombia, Carlos holds a Masters in International Business and graduated with a degree in Economics and Finance from the Universidad Externado de Colombia. He owned his own sales business until accepting a job in 1999 with AT&T in the U.S. In 2003, Carlos became the Sales Executive for America TV in Miami where successfully developed a sales portfolio in excess of US$18.0 million.
"I am very grateful to SBS and Mega TV, for this professional opportunity and for recognizing my work in the Hispanic market. My efforts will be concentrated in developing and aggressively increasing our sales revenues for the network," comments Carlos Herrera.
"It gives us great pleasure to have him as part of our team. We are confident that Carlos together with Mega TV's excellent sales team, will reach the set goals in a short time," adds Albert Rodriguez, CRO of Mega TV.
WHERE MEGA TV
In your favorite Mega TV channel - Channel 22 in Miami, Channel 57 West Palm Beach, Channel 38.2 Orlando, FL, Channel 36.2 Tampa, FL, Channel 40.2 Charleston, SC, Channel 19.2 Palm Springs, CA, Channel 33.2 Fresno, CA , Channel 13 in Chicago, IL, Channel 26 in Dallas, TX, Channel 48.2 New York, NY, Channel 23 Salt Lake City, UT , Canal 405 DirecTV Mas in the main cities in the USA and Puerto Rico.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Website can be accessed at www.spanishbroadcasting.com.
www.mega.tv/www.spanishbroadcasting.com
SOURCE Mega TV
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