Meijer Drops Prices on More than 350 of the Season's Hottest Toys

GRAND RAPIDS, Mich., Dec. 8, 2010 /PRNewswire/ -- Meijer is paying attention to its customers' bottom line this holiday shopping season by slashing prices on more than 350 popular products in its toy department. The Price Drop program was announced today by David Stickney, merchandise manager for toys at Meijer.

"A tough economic climate is continuing to make shoppers pare down their holiday lists," said Stickney. "Meijer's goal is to help our customers save money while still enjoying the tradition of gift giving during the holidays."

The price reductions are another wave of the retailer's ongoing Price Drop program, where thousands of unadvertised items – ranging from health & beauty products to clothing – are reduced in price every day.

The Toy Price Drop program includes virtually every toy category, with discounts up to 50% off Meijer's normal low prices on some of the hottest items, including everything from BARBIE and DISNEY PRINCESS DOLLS to TRANSFORMERS and TOY STORY 3 toys.  Other reduced-price items include toys from such popular brands as FISHER PRICE, NERF, HASBRO and MATTEL.  Meijer is also offering the popular Webkinz Plush Toys for $7, a 30% price reduction from the original price of $9.99.

Some of Meijer's toy price drops include:

Shoppers can save even more money by combining these dramatic price drops with Meijer's popular Santa Bucks promotion throughout the month of December.  The promotion offers in-store coupons up to $30 off. The current Santa Bucks promotion takes place today through December 9.

NOTE:

Broadcast quality video of Meijer Toy Merchandise Manager David Stickney is available for download.  Stickney discusses the hot toy trends for this holiday season, consumer tips for successful toy shopping and last minute stocking stuffer ideas.

To access his comments, go to: http://rcpt.yousendit.com/991120229/243e61306dcd5a1d99a50d7b7af35cd1 for Standard Definition or:  http://rcpt.yousendit.com/991492301/a8f0f9c51c90b1ec247d3bc49f9384cc for High Definition

About Meijer

Meijer is a Grand Rapids, Mich.-based retailer that operates 195 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.

SOURCE Meijer