Meijer mPerks Digital Coupon Program Reaches 1 Million Subscribers

GRAND RAPIDS, Mich., Jan. 24, 2013 /PRNewswire/ -- Meijer announced today that its free digital coupon program, mPerks, hit 1 million subscribers after a record-setting December that generated 101,000 new subscribers, 13.7 million clipped offers, and more than $5 million in savings issued to customers.

"Meijer is always looking for ways to save our customers money, and the mPerks program is doing just that in an extremely convenient way," said Michael Ross, vice president of customer marketing and loyalty. "It's great to see so many of our customers take advantage of this money-saving program."

After hearing co-workers talk about mPerks and how much they were saving, Susan Rusco decided it was time to put it to the test. The West Michigan mother of three signed up earlier this month, and became the 1 millionth subscriber.

"Nowadays you have to save wherever you can," said Rusco, an escrow processor in Grand Rapids who has one daughter in college and another getting married. "When I clip coupons, I always forget them at home or in the car. With mPerks you don't have to bring them, you don't have to clip. It's perfect and really easy."

The Grand Rapids, Mich.-based retailer launched mPerks in the fall of 2010 as a way to help customers save money at the register by offering a faster – and more convenient – way to clip coupons. The free online program keeps savvy, deal-seeking shoppers from having to cut, print or even present a coupon upon checkout.

The program is considered a success with a redemption rate up to four times higher than the national average. In December alone, Meijer customers redeemed nearly 2 million offers.

The mPerks program will begin offering personalized rewards later this winter, which will give subscribers monetary reward coupons based on their spending throughout the store. The program is also scheduled to undergo a new web design, making it even easier for customers to navigate and search for coupons to clip.

Once customers sign up at mperks.meijer.com, they can preview and select coupons for their favorite national or Meijer own brand products that are then stored in their personal mPerks account until redeemed or expired. The applicable coupons are then instantly redeemed when shoppers enter in their mobile phone number, which serves as the mPerks account number, at checkout.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 199 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As a pioneer of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

SOURCE Meijer