Meitu's Overseas Selfie App, BeautyPlus, Surpasses 300 Million Users

Using Meitu's proprietary facial recognition and artificial intelligence technology, BeautyPlus features a comprehensive suite of selfie-specific tools to help users express themselves in their own unique way. The app's robust features include Augmented Reality (AR) masks, professional photo retouch tools, auto-beautification capabilities, "Magic Brush" and a collection of "AnimeCam" looks. Now, with more than 300 million users worldwide, BeautyPlus processes over 30 million images and videos per day.

"BeautyPlus is Meitu's first product developed specifically for users outside of China. Surpassing 300 million users is such an incredible and exciting milestone for Meitu, and a great start to the new year," said Fox Lui, Head of International Business at Meitu. "We are continuously working toward expanding on the app's extensive features and integrating with even more brands to engage with our users like never before."   

Since its launch in 2013, BeautyPlus has emerged as a new advertising avenue for brands looking to target millennials worldwide. The app's broad appeal among women aged 16 to 24 has garnered recent partnerships with Sony Pictures Entertainment's global release of Insidious: The Last Key and The Emoji Movie, Warner Bros.' Wonder Woman release in Japan, and fan-favorite makeup brands including Clinique, Benefit Cosmetics and Innisfree. BeautyPlus' brand-sponsored filters feature animated frames, masks and interactive effects that respond to motion interactions, offering a unique and fun way for brands to engage with the app's large audience.

About Meitu, Inc.
Meitu, Inc. (SEHK: 1357) is a global mobile internet platform and innovator in mobile video and photography, including Artificial Intelligence and Machine Learning algorithm-based proprietary facial recognition. By leveraging its technology leadership and global user base, Meitu, Inc. is building a mobile beauty ecosystem where users can discover, create and share new looks – right from their smartphone. Today, Meitu, Inc. apps are installed on over 1.5 billion unique mobile devices around the world, with billions of photos generated by Meitu, Inc. apps each month. More information about Meitu, Inc. can be found at corp.meitu.com/en.

Contact: Elena Zheng, 1-310-968-5926, [email protected]

SOURCE Meitu

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