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Meliá Hotels International anuncia o Innside Manhattan, seu primeiro hotel em Nova York

O hotel, que abrirá em 2016, estará localizado na rua 27 Oeste, próximo ao Empire State e a Times Square

A companhia já anunciou que em breve entrará nas principais cidades americanas de influência latina


News provided by

Meliá Hotels International

Mar 20, 2014, 08:00 ET

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SÃO PAULO, 20 de março de 2014 /PRNewswire/ -- Com a assinatura de um novo hotel na cidade norte-americana de Nova York, a Meliá Hotels International segue avançando em sua rota de internacionalização, que no ano de 2013 obteve presença em 40 países. O novo Innside Manhattan, que abrirá em 2016, significa a consolidação de uma marca lifestyle e cosmopolita em pleno auge e crescimento, como é a Innside by Meliá, que faz sua entrada pela porta principal, no coração da Grande Maçã.

O hotel ocupará um edifício de 20 andares na Rua 27 Oeste, entre a Sexta e a Sétima Avenida, a poucos minutos do Empire State Building e a curta distância da Times Square. Além disto, sua proximidade à Penn Station e ao Madison Square Garden lhe dota de uma conectividade e localização privilegiadas. Com 313 apartamentos, restaurante, bar e salas de reuniões, o novo Innside irá complementar a florescente oferta hoteleira da área, onde tem havido novas aberturas - como o NoMad - nos últimos anos.

Dentro de seu mapa de Expansão, a Meliá Hotels International estuda abrir hotéis em cidades como Nova York, Miami e Los Angeles, orientadas tanto ao turismo de lazer quanto ao de negócios, nas quais sua forte herança mediterrânea e sua liderança internacional no segmento de lazer e férias apoiarão sua implantação. Como explica Gabriel Escarrer, Vice-presidente e CEO da Meliá Hotels International, "identificamos uma série de grandes cidades cuja influência latina e clima cosmopolita oferecem um extraordinário potencial de desenvolvimento para marcas como Meliá, ME by Meliá e Innside by Meliá  Para nós, é um sonho que Nova York abrigue o primeiro hotel norte-americano da marca Innside by Meliá, de grande êxito na Europa para viagens de negócio e escapadas urbanas".

Em Miami, Álvaro Tejeda, VP da Meliá para as Américas, reforça o profundo significado deste projeto: "Nascida na Alemanha, a marca Innside by Meliá é completamente nova na América do Norte. A Meliá Hotels International já a transformou em uma marca internacional cuja versatilidade, design atraente e funcionalidade, além da rentabilidade que oferece, segue cativando clientes em cidades da Europa, China, Indonésia e América Latina. Estamos seguros de que o novo Innside Manhattan marcará um antes e um depois no posicionamento desta jovem marca vencedora".

Sobre o Innside by Meliá:

Innside by Meliá inclui uma seleção de hotéis urbanos com um marcado componente lifestyle, que oferecem um serviço ágil e eficiente, com um design contemporâneo e a tecnologia mais avançada, sendo uma excelente opção tanto para os viajantes de negócios como para os de lazer. A marca, de origem alemã, se uniu ao portfólio da Meliá Hotels International em 2007, sendo nos dias de hoje uma das marcas de mais rápido crescimento da companhia, com um ambicioso plano de expansão e vários hotéis pendentes de inauguração em cidades como Copenhague, Manchester, Madri, Dusseldorf e Yogyakarta. www.innside.com

Sobre a Meliá Hotels International:

Fundada em 1956 em Palma de Mallorca (Espanha), a Meliá Hotels International é uma das maiores companhias hoteleiras do mundo, além de líder absoluta na Espanha, que opera e distribui mais de 365 hotéis em 40 países sob as marcas: Gran Meliá, Meliá Hotels & Resorts, Paradisus Resorts, ME by Meliá, Innside by Meliá, Tryp by Wyndham e Sol Hotéis. O foco estratégico na expansão internacional a levou a se transformar na primeira hoteleira espanhola com presença na China, Estados Unidos e Emirados Árabes, além de manter sua liderança em mercados tradicionais como a Europa, América Latina e o Caribe. Junto a este alto grau de internacionalização, seu diversificado modelo de negócios - que impulsiona seu posicionamento entre as principais gestoras hoteleiras do mundo - o crescimento apoiado em grandes alianças estratégicas e sua aposta no turismo responsável são as grandes fortalezas da Meliá Hotels International, sendo a companhia turística espanhola com maior reputação corporativa (Merco 2013).

www.melia.com

CONTATO: Denise Meyer
Diretora de Marketing / Marketing Director
Brasil
Meliá Hotels International
Tel.: (55-11) 3043-8484
E-mail: [email protected]

FONTE Meliá Hotels International

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