MemberSuite Presents Webinar: Survey Finds Members Unhappy with Association Communications Programs

ATLANTA, Nov. 8, 2011 /PRNewswire/ -- MemberSuite, a leading provider of association management software solutions, will present a free webinar on Tuesday, Nov. 15 from 1 to 2 p.m. EST to review key findings from a comprehensive survey of association members regarding how organizations communicate with them and what they like and don't like about those methods.

With declining membership on one hand and members' increasing demand for relevant information on the other, association communicators are feeling wedged between the proverbial rock and hard place.  A recent national survey reaching more than 1,600 respondents finds organizations need to change some of their member outreach.

"Member communication programs are too often created in a one-to-many format," said Andrew Ryan, MemberSuite CEO. "The survey gathered demographic data and communication preferences from association members to determine the mix of ages, education levels and association tenure that influence preferences on the type of content, method of distribution and frequency of outreach."

Among the key findings to be presented during the webinar:

• Associations are experiencing a greater spread of age groups among their membership, with fairly equal representation of Gen X, Gen Y and Boomers.
• Member involvement remains low, with seven out of ten saying they are inactive. But associations that ask for communications preferences find that members are 50% more likely to participate in activities.
• Email rules. Overall, nine out of ten members prefer receiving information from associations via email, compared to just 8% who prefer social media.
• Six out of ten members want breaking news reports from their associations; slightly more than one-third want educational materials or information on industry trends.

"The method you use to communicate with members is nearly as important as the message," said Jaime J. Nolan, CAE, CEO of IntrinXec Management, who will join Ryan for the webinar presentation. "You can't really communicate well with the membership if you fail to ask them how they want to be communicated with."

To register to attend the free webinar, visit "How to Communicate."

About MemberSuite

MemberSuite's innovative Software as a Service (SaaS) association management and membership management software solution fills an industry void by utilizing modules to create the superior functionality and flexibility of expensive, customized enterprise-level software, but at a highly affordable price for organizations of any size. To learn more, visit www.MemberSuite.com.

SOURCE MemberSuite