Men with Mo's are More Adventurous Lovers, New Durex Survey Reveals
Men put down the razor as over a third of women reveal their mustache sporting beau is a bedroom explorer
27 Nov, 2013, 09:00 ET
NEW YORK, Nov. 27, 2013 /PRNewswire/ -- 'To shave or not to shave' is not usually a question considered by men partaking in Movember where they happily rid themselves of the facial hair they have been taming all month long. But this year, with 45 percent of women claiming1 to have had better sex with their partner whilst he had new facial hair, men around the country might bring a different look to the bedroom more often. The national survey findings were revealed today by Durex, a global sexual wellbeing brand trusted by millions of consumers all over the world.
Movember sees millions of men globally let loose with their facial hair to raise awareness for prostate and testicular cancer, which seems to have influenced a let loose approach in the bedroom too, with 27 percent of women stating their partner is more adventurous with his mustache. "When my husband grew a new style of mustache, it made trying new things in bed exciting," revealed Crowdtap member and survey respondent Delia. "It was sexy, alluring and at the same time I think I felt adventurous – like I had a whole different man. I think his mustache makes him feel masculine."
"We are delighted that even a simple change such as a new mustache inspired partners to explore in their intimate relationships and get closer– all while supporting a great cause," said Aurore Trepo, Marketing Director, Durex USA. "We hope even after Movember, couples around the country keep this adventurous mindset and find playful ways to bring their pleasure to the next level."
Durex's mission is to inspire couples to 'sexplore together' and get closer than ever before. Through its extensive line of condoms, lubricants and personal massagers, as well as lots of advice and tips, Durex aspires to make American bedrooms hotter than ever. Durex also supports and shares Movember's vision to have an everlasting impact on men's health and wellbeing.
So the answer guys? It's surprisingly clear: To ignite some fun in the bedroom with the one you love, try something new like growing a 'stache and supporting a good cause.
To donate to the RB Moustachios Movember Team, please go here. For more information and sex tips visit the Durex website at http://www.durexusa.com/ or visit the Facebook page at www.facebook.com/durexUSA.
1Survey was conducted via CrowdTap among a sample size of 1,000 female respondents, age 21+. Survey was conducted between November 11 – 19, 2013. CrowdTap is the network for Brand Influencer Communities and allows marketers to easily collaborate, mobilize and market with their targeted brand crowd of influential consumers. For more survey results, please contact Porter Novelli.
Durex® is a global leading sexual wellbeing brand worldwide. The brand not only produces condoms which exceeds global testing standards, but also offers lubricants and personal massagers. With over 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together.
For more information, go to www.Durexusa.com.
RB is a global consumer goods leader in health, hygiene and home.
With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Air Wick, and French's. RB has close to half of its revenues coming from it 2 emerging market Areas and just over half from its developed market Area. Over 70% of core revenues come from the health and hygiene categories of the portfolio.
RB people and its culture are at the heart of the company's success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company has reduced its carbon footprint by 20% in 5 years and is now targeting to deliver a 1/3 reduction in water impact, 1/3 further reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity's largest FMCG global partner, with a new partnership vision to radically reduce the world's second biggest killer of under-fives, diarrhea. RB has been recognized as a sustainability leader in the CDP Global 500 Carbon Performance Leadership Index and received a 2013 Sector Mover Sustainability Award in the 10th Sustainability Yearbook.
The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, The company employs approximately 36,000 people worldwide.
For more information visit www.rb.com.
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