MENAJI Advanced Men's Skincare Supports 7th Annual Thirst Project Gala 2016
MENAJI ClearShave 3-in-1 Formula's #SaveWater Campaign Aligns Itself with Top Water Activism Organization, ThirstProject.Org
LOS ANGELES, Aug. 16, 2016 /PRNewswire/ -- MENAJI Advanced Men's Skincare made a splash this year into the world of water scarcity awareness joining hundreds of organizations and Hollywood elite supporting the 7th Annual Thirst Project Gala at the Beverly Hilton Hotel held Monday, June 13. The Thirst Gala took place in the International Ballroom, on the same stage as the Golden Globes, and raises awareness and funds for the global water crisis.
Young Hollywood and Thirst Project supporters gathered for the evening to honor those who made a difference to fight the world water crisis such as this year's honorees Ansel Elgort, an American actor, and Catherine Hardwicke, a director, for their dedication to the Thirst Project, which helps to provide clean water to necessary communities. Elgort helped raise more than $100,000 for the organization, while Hardwicke's movie, "Miss You Already" (2015) starred Drew Barrymore and Toni Collette, whose character works for the Thirst Project in the film. The organization's CEO, Seth Maxwell, is also featured in a scene where he discusses the global water crisis.
The Thirst Project is non-profit organization that travels across the United States speaking at schools to educate students about the global water crisis. All the money raised goes directly to funding freshwater ground wells in developing nations and impoverished communities to provide people with safe, clean water. The organization has serviced more than 285,000 people in 13 countries with clean water over the last six years.
MENAJI Worldwide donated its ClearShave 3-in-1 Formula, the product featured in MENAJI's #Savewater social awareness campaign that was launched on March 22 World Water Day 2016 in an effort to bring awareness to the global water crisis. The MENAJI #SaveWater Campaign challenges guys to turn off their faucets when they groom and choose products that require little to no water use in their daily routines, like MENAJI's ClearShave 3-in-1 Formula.
The #Savewater campaign is multi-tiered, as it also aims to educate, giving monthly tips on how to save water, encouraging men to "turn off their faucets" during grooming time by using MENAJI ClearShave 3-in-1 Formula, and giving away one ClearShave every month. MENAJI #SaveWater will run from March 22, 2016 through December 2016 and will feature contests and giveaways throughout the year using #SaveWater to remind everyone that every effort helps -- using "Water-Free Luxury" products, and "turning off the faucet" in their daily grooming routine.
"MENAJI is and always will be a pioneering brand whether it is HD makeup for everyday wear for men or water-free luxury products," said Pamela Viglielmo, MENAJI President. "We develop products that are multi-purpose with an emphasis on the environment and we were thrilled to be with like supporters of such a great cause."
About MENAJI
MENAJI Advanced Men's Skincare is a world-class men's grooming brand, specializing in fast-acting skincare + undetectable HD cosmetics. MENAJI was founded in 2000 by a celebrity makeup artist and is the first brand to have created a men's cosmetics line for consumers and the first to introduce mens beauty and travel kits. MENAJI is sold in America and overseas in more than 20 countries. The MENAJI product line is Made in the USA with natural botanicals. For more information visit www.menaji.com, or follow MENAJI @MenajiSkincare on Twitter, @menaji_skincare on Instagram or Menaji Men's Skincare on Facebook. Or contact [email protected].
Contact: MENAJI MEDIA
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