ORCHARD PARK, N.Y., July 10, 2015 /PRNewswire/ -- The Mentholatum Company today announced that the active ingredients for its entire chest rub line are now 100% natural. The move continues the company's proud tradition of providing American families with safe and effective cough and cold remedies while meeting consumers' growing desire for natural ingredients.
A recent study showed that the majority of consumers prefer Over-The-Counter (OTC) drugs for their cough and cold symptoms, and a significant portion of them also expressed a preference for OTC medications with natural ingredients, feeling that these products were better for them.*
Developed with 100% natural active ingredients, Mentholatum® Nighttime Vaporizing Rub was first introduced to the market in the fall of 2014. The product was well-received by consumers for its soothing and calming lavender scent when compared to the strong medicinal smell of many traditional chest rubs. Additionally, the maximum-strength formula lasts for up to 8 hours, which is perfect for bedtime use.
With 100% natural active ingredients, Mentholatum Nighttime Vaporizing Rub is not only effective in relieving cough symptoms, but also satisfies consumers' desire for more natural ingredients.
"Our understanding of our consumers was critical in developing the Nighttime Vaporizing Rub with its natural active ingredients formulation," said Angela Ho, Mentholatum US Marketing Director for Heritage and Pain Relief products. "As a trusted brand for more than 125 years, we take our relationship with consumers very seriously. Throughout our history, we have seen many changes in consumer behavior and attitudes. We will continue to meet the demands of our consumers and reinforce the generations of trust we have nurtured."
The active ingredients in the Mentholatum Chest Rub line, which also includes Mentholatum Original Ointment and Mentholatum Cherry Vaporizing Rub For Kids, are now 100% naturally sourced to respond to the growing consumer demand.
"The Mentholatum Company has always been dedicated to providing our customers with the highest quality remedies available," said Jean Legros, Mentholatum US Vice President of Marketing & Sales. "We listened to consumers to better understand their needs and preferences are. By using natural active ingredients, not only are we giving customers new options in OTC remedies, we're also continuing a long tradition of innovation to remain current with shifting customer preferences."
Mentholatum Chest Rub products are available at major retailers. For more information, please visit the Mentholatum brand at www.mentholatumointment.com or the Mentholatum Facebook page at facebook.com/mentholatumrub.
About The Mentholatum Company
The Mentholatum Company is a health and wellness company located in Orchard Park, N.Y., dedicated to providing effective solutions to consumers' healthcare needs. Brands include Mentholatum® Original Ointment, Softlips® lip care, OXY® acne medications, Rohto® Cooling Eye Drops, Hada Labo Tokyo™ anti-aging skin care, PHISODERM® gentle cleansers, Natural Ice® lip care, WellPatch® pain-relieving patches, Deep Heating® Rub, Fletcher's® Laxative For Kids, and Red Cross® Toothache Medication. For the latest information, news, and consumer offers, please visit www.mentholatum.com.
*Cough, Cold, Flu and Allergy Remedies, Mintel Group, 2015.
SOURCE The Mentholatum Company