Meow Mix® Invites Cat Fans To Vote For Next Great Invention

SAN FRANCISCO, March 6, 2014 /PRNewswire/ -- Meow Mix^® cat food, the only brand cats ask for by name, is looking to create a project that will solidify that special bond between cats and parents. With the launch of Meow Mix Cat Starter^SM, an interactive site that brings to life an idea cats will love, cat aficionados across the country are able to select an invention they would like to see created by the Meow Mix^® brand team. Now through April 11, 2014, cat parents who visit www.meowmix.com/catstarter will choose from three ingenious projects. The project that receives the most votes at the end of the voting period will be produced and distributed to randomly selected fans who have entered for a chance to win. 

"It's no secret that mealtime is the perfect opportunity for cats and their pet parents to bond, which is why Meow Mix wants to help foster and enrich the mealtime experience with Meow Mix Cat Starter," said Kimberly Rom, Senior Brand Manager, Meow Mix^® cat food. "For the first time, pet parents are in the driver's seat to select the next product that will make mealtime more memorable or playtime more playful."

With insight into the dynamic bond between cats and pet parents, the Meow Mix^® brand team saw an opportunity to build a device that will change the way cats eat, play or live for the better. With three inventive projects to choose from, pet parents will be able to back "Twister Dish" – a unique food bowl designed so cats can get to the very last bite; "#MealMachine" – a technologically advanced mealtime tool that feeds their hungry cat with a single tweet; or "Hot Keys" – a miniature keyboard bed that helps you bond with your furry best friend as it attaches to the computer and warms as the cat parent types away.

Users can vote for a project of their choosing, as well as sign up to potentially be among the first to try the winning design. Cat parents also have the opportunity to submit their own idea as a cat project that could become the next Meow Mix Cat Starter^SM invention. Cat fans can help spread the word about a project to increase its odds of getting made, and to see the official rules by visiting www.meowmix.com/catstarter.

About Big Heart Pet Brands

Big Heart Pet Brands is one of the largest producers, distributors and marketers of premium quality branded pet food and pet snacks in the U.S. retail market. The company's brands include Meow Mix^®, Kibbles 'n Bits^®, Milk-Bone^®, 9Lives^®, Natural Balance^®, Pup-Peroni^®, Gravy Train^®, Nature's Recipe^®, Canine Carry Outs^®, Milo's Kitchen^® and other brand names.

Big Heart Pet Brands doesn't believe in just owning pets. It believes in loving them. The company is committed to the well-being of pets and the people who love them. With a focus on nourishing the bodies and spirits of cats and dogs, Big Heart Pet Brands makes quality products that meet pets' needs and exceed pet parents' expectations. Its portfolio of brands, with a foundation in food and treats, caters to every pet's life stage and every family's budget through the availability and accessibility of its products.

For more information, visit the Big Heart Pet Brands website at www.bigheartpet.com.

SOURCE Big Heart Pet Brands