Mercedes-Benz Fashion Force Patrols Miami for Swim Week

MONTVALE, N.J., July 14, 2011 /PRNewswire/ -- The Mercedes-Benz Fashion Force is patrolling the streets of Miami from July 14-17, 2011 during Mercedes-Benz Fashion Week Swim and its top enforcer, Miami based International stylist, Danny Santiago along with other fashion influencers are carrying out the mission of spotting "stylesetters" with unique design looks and fresh, innovative appeal from the new 2012 CLS63 AMG.

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Making its way from The Raleigh, home of Mercedes-Benz Fashion Week Swim, through the sizzling streets of Ocean Drive, the CLS63 AMG Fashion Force vehicle clad in its official badging is pulling over stylesetters and rewarding them with a ride to their next destination.   Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and awarded a pair of limited-edition Havaianas flip flops created especially for the Mercedes-Benz Fashion Force.  Several of the most stylish arrestees will receive the top prize of all, invitations to Mercedes-Benz Fashion Week Swim runway shows as well as an invitation to the official Fashion Force culmination event, hosted by Danny Santiago in the Mercedes-Benz Star Lounge.  

"The Mercedes-Benz Fashion Force is a testament to Miami being one of the hottest fashion destinations in the world, filled with beautiful people that exude confidence, sexiness and radiating style," said Danny Santiago.  

Fashion Enforcers include an impressive list of leading fashion influencers including: Lisa Vogel, Mercedes-Benz Presents designer and designer of LUXE, by Lisa Vogel; Laure Heriard Dubreuil, co-owner of The Webster; Seth Browarnik, celebrity and social photographer and Founder of World Red Eye Productions; and Nikki Novo of Daily Candy and The Feast.

"Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style," said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA.  "The 2012 CLS63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force with its fascinating design and significant curb appeal."  

The Mercedes-Benz Fashion Force is on patrol from Thursday, July 14th until Sunday, July 17th.  Updates on its possible locations can be found on Facebook.com/MBFashionWeek and Twitter.com/MBFashionWeek.

Mercedes-Benz Fashion Week Swim will take place in Miami Beach, Florida at The Raleigh from July 14-18, 2011.   For more information about Mercedes-Benz Fashion Week Swim at The Raleigh, and for a schedule of shows and events, visit http://miami.mbfashionweek.com.

ABOUT MERCEDES-BENZ

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2007, Mercedes-Benz USA became the title sponsor of IMG's Mercedes-Benz Fashion Week in New York and Mercedes-Benz Fashion Week Swim in Miami.  Mercedes-Benz is also the title sponsor of Mercedes-Benz Fashion Week Berlin. For more than 40 years, MBUSA has taken pride in its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support. More information on MBUSA and its products can be found at www.mbusa.com and www.maybachusa.com.

SOURCE Mercedes-Benz USA