Mercedes-Benz Fashion Force Patrols Michigan Avenue

The 2012 CLS63 AMG Seeks Stylesetters At In-Fashion: The Magnificent Mile Shopping Festival

Aug 28, 2011, 09:37 ET from Mercedes-Benz USA

MONTVALE, N.J., Aug. 26, 2011 /PRNewswire/ -- The Mercedes-Benz Fashion Force is patrolling the streets of Chicago from August 26 - 28, 2011 during the City's first major shopping event, In-Fashion: The Magnificent Mile Shopping Festival.  The mission of spotting "stylesetters" from the new 2012 CLS63 AMG throughout the city of Chicago is being carried out by fashion influencers looking for those with unique design looks and fresh, innovative appeal.

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Making its way from the glamorous Michigan Avenue, the CLS63 AMG Fashion Force vehicle clad in its official badging, is pulling over stylesetters and rewarding them with a ride to their next destination. Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and awarded a pair of limited-edition Havaianas flip flops created especially for the Mercedes-Benz Fashion Force.  

"On behalf of the Chicagoland Mercedes-Benz dealers, we are thrilled to be a part of one of the most exciting regional events this year," said Jay Schmid, Mercedes-Benz USA Central Region General Manager.  "The In-Fashion event is a fun and upscale backdrop to showcase our vehicles, like the all-new 2012 CLS63 AMG, to an audience that places a high value on personal style and individualism."

Fashion Bloggers on patrol this weekend include a list of leading names such as: Corri McFadden of Glosses and Found, Braylenn Barr of Racked Chicago, Style Tribe, and many more.

For more information on In-Fashion: The Magnificent Mile Shopping Festival, visit www.themagnificentmile.com. Follow The Magnificent Mile on Twitter, Facebook and Foursquare to get up-to-the-minute details on what's happening throughout the festival.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States.  MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.  

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US.  More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com.

SOURCE Mercedes-Benz USA



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