ATLANTA, Aug. 24, 2016 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today announced new appointments within its senior management team both at corporate headquarters in Atlanta, GA and in its regional offices. All appointments take effect immediately.
Bob Yeatman: Regional General Manager, Northeast Region Bob Yeatman, currently serving as the regional general manager for the Western Region will become regional general manager for the northeast region. Yeatman will report directly to Adam Chamberlain, senior vice president of sales, and will manage and direct regional staff as well as the sales and service field organization to support dealers in the region. Yeatman has been with Mercedes-Benz for over 25 years in a variety of positions, including general manager of sales operations and general manager of Mercedes-Benz Financial Services (MBFS).
Tracey Matura: Regional General Manager, Western Region Replacing Yeatman as general manager of the western region will be Tracey Matura. In this position, Matura will oversee all service, sales, marketing, operations and dealer relations for the company's western region in Irvine, CA, reporting directly to Adam Chamberlain. Most recently, Matura served as general manager, central region and has held various positions at Mercedes-Benz for over 20 years, including general manager of smart and general manager of SRD and General Counsel. In her new role, Matura will manage and direct regional staff as well as the sales and service field organization to support dealers in the region.
Mike Nolte: Regional General Manager, Central Region Mike Nolte will become regional general manager, central region. In his new role, Nolte will report directly to Adam Chamberlain, and will be responsible for all service, sales, marketing, operations and dealer relations for the company's central region in Chicago, IL. Most recently, Nolte held the role of general manager, sales operation at MBUSA and has held other senior-level positions in Global Sales, including Vice President of Mercedes-Benz Russia responsible for Own Retail Operations along with serving as CEO of Mercedes-Benz Egypt.
M. Bart Herring: General Manager, Sales Operations M. Bart Herring replaces Nolte as general manager, sales operations. Herring will oversee the development and implementation of all policies, programs and activities in support of all Mercedes-Benz new vehicle sales and objectives. He will also be responsible for sales volume planning, reporting to Adam Chamberlain, which aligns MBUSA's strategic sales direction and front-line execution. Herring previously held the role of general manager, product management and has been with the organization for 18 years in various management roles.
Matt Everitt: General Manager, General Counsel Matt Everitt, most recently general counsel for Mercedes-Benz U.S. International, Inc. (MBUSI) and Mercedes-Benz Vans Manufacturing, LLC, will become general counsel for MBUSA. Everitt will be responsible for the legal department, which provides support, counsel and guidance for the company and its employees in the U.S. He began his Daimler career with Daimler AG in 2011 in Stuttgart, Germany as senior counsel responsible for legal and regulatory compliance matter.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class and the Mercedes-AMG GT S.