Mercola Health Resources and Valensa International Announce Innovative, Good-Tasting Spirulina and Astaxanthin Tablet

ANAHEIM, Calif., March 9, 2011 /PRNewswire/ -- Valensa International (Eustis, FL USA) and Mercola Health Resources, LLC (Hoffman Estates, IL) have entered into a license and supply agreement that provides Mercola Health Resources with Valensa's new Pur-Blue™ SpiruZan®. The new ingredient combines the nutritional properties of Parry Organic Spirulina with the powerful antioxidant properties of Valensa's Zanthin® natural astaxanthin complex. The all-natural spirulina-derived phycocyanin extract coating boosts the amount of this antioxidant in each tablet and eliminates the algae flavor of spirulina, making Pur-Blue SpiruZan an attractive, complete "brain and body" superfood with universal appeal. The formulation provides neurological, cardiovascular, immune and eye health support in a 500 mg vegetarian tablet. It will be marketed via Mercola Health Resources' website - http://www.mercola.com.

According to Dr. Rudi E. Moerck, President & CEO of Valensa International, bringing quality nutrition to a broad consumer audience takes innovation in more than manufacturing and formulation. "At Valensa, we are increasingly involved in figuring out ways to make it easier for consumers to use natural products to improve their health. From issues like pill size and pill burden to those of taste and overall sensory experience, we find that innovation can lead us to products that consumers find more pleasing at the same time as they are getting healthier. With Pur-Blue SpiruZan, Valensa has created a good-tasting algae product without the use of chemical colors or titanium dioxide," he said. "Dr. Mercola is a premiere partner for Valensa in bringing Pur-Blue SpiruZan to market. He is a thought leader in our industry and his Mercola Health Resources is a well-known and respected provider of information about health and natural health products. His understanding of this innovative product and his dedication to the promotion of health and wellness made him Valensa's ideal choice to introduce Pur-Blue SpiruZan to the marketplace," Moerck added.

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SOURCE Valensa International